Best B2B Lead Generation Strategies for 2022 and Beyond

According to a press release by Gartner, 80 percent of B2B sales interactions will happen through digital channels by the year 2025.  Why? Because 33 percent of buyers prefer seller-free experiences. This number is set to rise as the years swing by.  How far is 2025 from where we are Continue Reading

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video content for advertising

4 Ways to Create Engaging Video Content For Advertising

Video content is more important than ever from a marketing perspective, but the high profile status it has attained also brings challenges with it. The main hurdle to overcome is that of creating compelling clips that outshine the competition in a marketplace that is already overflowing with attention-grabbing content. With Continue Reading

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Here’s Why Content Marketing Still Matters

Over the years, the way that companies connect with customers has changed drastically. These days, we don’t rely on cold calling and disruptive advertising as much as we used to. Instead, the most innovative companies are constantly searching for ways to bring consumers to them with the promise of excellent Continue Reading

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How to Use Advertising Strategies to Grow Your Business Fast

These days, competition is so tight that it’s no longer enough to offer the best products and services. You also need excellent advertising strategies to make sure that you reach your target audience. Your business won’t get customers if people don’t know that you have so much to offer. So, Continue Reading

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