Strangely, a lot of people pay little attention to the type of hosting or web host they choose when they first start their online business and automatically go for the bargain choice. But in this day and age, choosing the right web host is crucial to the future of your business. Choosing a bad web host could end up hurting your business in ways that will negate any type of savings you think you’re making. Let’s take a look at a few reasons why choosing the right web host is crucial for any online business.
Site Performance Will Directly Affect Your Search Results
There was a time when site speed and performance had no incidence on search engine rankings, but now, they’re an integral part of Google’s ranking system. This means that sites that are underperforming will be penalized and those that offer optimal speed will be rewarded.
Not only will site speed directly impact how your site is ranked, but a slow website is more likely to have high bounce rates, which is another criteria search engines use to rank sites. So, you will be doubly penalized. It’s always better to look for a reputable hosting company and the right package if you want to make sure that your site is running on all cylinders.
Your Site Might be Vulnerable to Attacks
Cyber attacks on websites are becoming extremely common, and some web hosts take security more seriously than others. Know, however, that there are some cases where even the best web hosts will fail. But the difference between good and bad web hosts is that good web hosts will constantly back up your data and make it easy to recover your site if anything happens.
You Might Need Special Assistance
If you’re new to running a business and are doing everything on your own, then you need to work with a web hosting company that will be available 24/7 and will be able to answer all your questions. The best ones will allow you to contact them through live chat, phone and email and will be glad to help you if you have any issues. One thing you could do before you use a service is contact their customer service and see how quickly they answer. See how savvy they are and how willing they are to answer your questions too.
You should also make sure that you check reviews as well. Hostmonster, for instance, received favorable reviews for their service, ease of use, and features. Website Planet have written up a detailed review of all the top web hosts in the business and give you detailed information of what you can expect from them as far as pricing, support and features go. This will allow to find a web host that is not only affordable, but reliable as well.
Choosing the right web host should be at the very top of your list of things to do when launching an online business. Choosing the wrong one could end up harming your business.