| S.No. | Standard Remarketing | Dynamic Remarketing |
| 1 | Is a default version of remarketing which show generalized ads to your recent audience | Shows much more customized ads, usually the products which are recently surfed. |
| 2 | Can be an effective announcement tool especially when it comes to remarketing to all users. | Converts potential shoppers into buyers, luring them to go back to the website by displaying items they showed interest in. |
| 3 | Being more generalized form of remarketing, it doesn’t provide as effective results as Dynamic remarketing. | Has better CTR and conversion at a lower cost. |
| 4 | It isn’t cost and time effective to remarket everyone who had visited your website. | More personalized marketing results in better ROI. |