Marketing is no longer just the mere delivery of advertising. Rather, it has become a holistic concept with which a company is run. In recent years,
various types of marketing have been developed, among others, through which companies can increase their profile.
- Emotional Marketing:
Emotional marketing is simply a marketing method that increases the selling point of products by using certain personal emotions and needs of consumers. They regard the personal feelings and needs of consumers as the core of product marketing strategy. Emotional marketing starts from the emotions of consumers and evokes consumers’ desire for consumption. Emotional marketing enables consumers to resonate with their hearts, empathize with marketing, and let passionate marketing win ruthless competition.
Emotional marketing is to regard the personal emotional differences and needs of consumers as the core of corporate brand marketing strategy. Through the use of emotional packaging, emotional promotion, emotional advertising, emotional word of mouth, emotional design and other strategies to achieve business objectives. It pays attention to the emotional interaction with customers and consumers and enhances communication with customers through various salons and fraternities in the beauty salon terminal. This is necessary when some medium-sized companies want to quickly improve their image.
Viral marketing is the use of public enthusiasm and network, so that marketing information spreads like a virus, and can quickly get tens of thousands of millions of network traffic. And this information can invade the human brain like a virus and replicate quickly.
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- Affiliate Marketing:
Affiliate marketing is a marketing method based on member management. By changing the ordinary customers into members, the merchants analyze the member consumption information, tap the customer’s follow-up consumption power, take the lifetime consumption value, and introduce the value of a customer through customer referrals. Maximize the realization. The basis of this type of marketing is an agreement between the two leading network business organizations. E.g. One company places ads on its resource on another and holds certain events to attract the attention of users to it.
People at the specified link or thanks to the information received go to the desired site. A company that has placed an advertisement receives a reward for each person who clicks on the promoted resource, made a purchase, or subscribed to a partner.
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- Hunger Marketing:
Hunger marketing refers to the intention of product providers to reduce production in order to achieve a marketing strategy that regulates supply and demand, creates “illusions” of supply shortages, maintains product image and maintains higher prices and profit margins. The famous example for the same is Xiomi.
- Relationship Marketing:
Relationship marketing is a process in which marketing activities are seen as a process in which companies interact with consumers, suppliers, distributors, competitors, government agencies, and other public organizations. The core is to establish and develop good relationships with these publics.
Now it’s going to be spiritual for a moment. Like almost everything in business, marketing is constantly changing. Where once the marketing process alone should ensure that the customer comes into the business and buys the product, now depend on much more things in this area. The entrepreneur wants the customer to buy the product, to tell all his acquaintances about it and to make use of the offered portfolio again and again. Creating this kind of loyalty is not enough to motivate consumers to buy. Instead, a relationship between the customer and the provider must be established.
- Education Marketing:
The educational marketing model is to educate and guide consumers and potential consumers through new marketing concepts, new lifestyle concepts and ideas through conference marketing, interpersonal communication marketing, knowledge marketing, experiential marketing, cultural marketing, sports marketing and other forms of marketing. To enable consumers and potential consumers to accept new consumption concepts and lifestyles, change their original thinking habits, consumption customs, and lifestyles, so that consumers’ tastes of life can be upgraded to a new level, and marketing levels can be upgraded to a new level.
- Direct Marketing:
Direct marketing refers to the use of various advertising media to directly interact with consumers, while requiring consumers to respond directly. Media used for direct marketing include radio, television, newspapers, magazines, direct mail, catalogs, online shopping, etc. Consumers can use the phone, mail or computer to place orders or other responses. Regardless of the media used, the purpose of direct marketing is to try to get consumers in the target market to respond quickly and order directly.
Sales marketing can be frustrating. Especially when it comes to cold calling. With e-mail marketing, however, there is a very efficient alternative. Online startups have the advantage of being able to collect the required email addresses. In general, however, any startup can benefit from it.
- Experience Marketing:
Experience marketing is the opportunity to express their opinions and experiences on specific products, services and companies on the Internet, sometimes anonymously, in part stating the email or the name. Mobile Internet is the main communication platform, and with traditional online media and mass media, through the strategic, manageable and sustainable O2O online and offline interactive communication, establish and transform and strengthen customer relationships.
- Account based Marketing:
Account based marketing is essentially
ABM is about diverting attention from a lot of clues to a precise target account, which is the very specific organization and company that best suits your product or service. Each account is considered an independent market and should have a strategy that is directly directed at them. The real highlight of ABM is the one-to-one programmatic predictive positioning technology that provides accurate information to a large number of highly defined and tracked target accounts for increased productivity.
- Brand Marketing:
Brand marketing is brand-oriented corporate strategic marketing, not split into two parts of brand and marketing, and is built under the brand-led marketing system. Brand marketing is to make short-term sales more sustainable, increase consumer’s goodwill and experience, form brand equity, increase consumer trust, reduce consumer dependence on prices, and enhance the right to speak and control the channel. In a word, brand marketing is to make products sell well, sell long-term, and sell at high prices.
- Channel Marketing:
The channel marketing is the traditional circulation planning task, which is to deliver the right amount of products to the appropriate point of sale at the appropriate time, and present the products to the consumers in the target market in an appropriate display manner to facilitate consumers to purchase
- Concentrated Marketing:
The organization concentrates on one of the market segments. Example: Aston Martin, its production specializes exclusively in the premium segment. This is exactly the same marketing that we believe is right and suitable for small businesses. Focusing on a specific segment (a specific target audience), identifying and closing all needs with a product or service. In the context of hyper competition on the market, it is precisely concentrated marketing that is considered the most appropriate for small business development.
Content marketing is a content driven marketing strategy which focuses on creating and promoting highly valuable, informative and relevant content which educates the potential customers about the product thereby creating positive brand perception and enhances user base. It isn’t explicit marketing rather it’s more of an informational content aiming to drive profitable customer action. Content which gets shared with the audience is closely related to the brand’s product and services which is crafted specially to provide an answer to most of the user queries in order to gain their trust and turn them into loyal customers.
- Cross Media Marketing:
Cross marketing is a way to promote your products or services together with another company that complements your product and have a similar target audience. Simple language – cross-sharing or joint action with another business.
- Differential Marketing:
The homogenization of the beauty industry can no longer be ignored. Whether it is product concept, name, packaging or promotion means, marketing mode, all show the same development trend. However, when the entire beauty market changed from a seller to a buyer’s market, the producer-centered corporate marketing system and marketing concept have undergone fundamental changes. Enterprises need to rely on their own technical advantages and management advantages to produce products that are superior in performance and quality to the current market level, or to have distinctive promotional activities and flexible sales methods in sales.
- Internet Marketing:
The strategy and tools of information marketing activities and interactions in computer networks, taken together, allow you to explore the market and its segments, promote, sell and buy goods, ideas and services, manage customer relationships
Sometimes the demand for a product or service significantly exceeds supply. Excessive demand is a state in which demand exceeds the level of production capacity, commodity resources. It may also be associated with the high constant popularity of certain goods and services. The task of reducing excessive demand is solved by de-marketing in various ways: they increase the price of a product, stop promoting sales, etc.
Guerrilla marketing is advertising with unconventional and original means. It is intended to arouse emotions and to remember them through cheeky, atypical and unexpected actions. The purpose is to reach people and create conversation. But not the big masses, but those people who influence others. The action spreads by itself. It is about word-of-mouth propaganda.
Interesting information is relayed, that is in human nature. They spread like a ” virus “. This effect is called viral marketing.
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- Inbound Marketing:
Inbound marketing is a modern marketing strategy where we strive so that prospective customers are interested in looking for us. This is done by providing content that is able to attract attention and encourage them to become customers. Inbound marketing focuses on providing quality content that is beneficial to prospective customers. By providing content, prospective customers will be interested in the benefits. This process occurs naturally without interfering with activity. In the end these people have a very high possibility of becoming permanent consumers.
- Outbound Marketing:
Outbound marketing techniques are carried out by reaching outbound outbound customers. Some popular media include advertising, mail, e-mail and telephone.
There are 3 major weaknesses in outbound marketing:
- First, we blindly target everyone even those who are not ready to become consumers.
- Secondly, not a few people feel disturbed by the process so that it can have a bad effect.
- Third, using the marketing media requires a huge amount of money.
- Influencer Marketing:
Emerged from the idea of celebrity endorsement, Influencer Marketing focuses on promoting products and services to the influencers instead of the target audience. Marketers leverage the reach, convincing power of the influencers and tend to drive their promotional message through them to the target audience. Campaigns are designed keeping in mind that the content is not targeted to the market audience but to influencer’s audience.
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- Integrated Marketing:
Integrated marketing is a systematic combination of various marketing tools and means, based on the dynamic correction of the environment in order to enable the exchange parties to achieve value-added marketing ideas and methods in the interaction. Integrated marketing is a series of marketing efforts to plan, implement and supervise brands in order to build, maintain and disseminate brands and strengthen customer relationships. Integration is the integration of independent marketing into a whole to create synergies. These independent marketing efforts include advertising, direct marketing, sales promotion, merchandising, packaging, events, sponsorship, and customer service.
- Long tail Marketing:
Longtail stands for the phenomenon whereby moderately running niche products in many variants have become accessible to many people through the internet and as a result, they can still generate an interesting turnover. In this way, more choice would lead to more and, above all, more differentiated, in fact more directed to the individual buyer, than is the case with normal shops that are mainly aiming at the runners. Long tail marketing refers to the strategy of targeting a large number of niche markets with a product or service. It’s mainly used by businesses that are dominated by a huge market leader.
- Mass Marketing:
Mass marketing is characterized by mass production of one product, intended for all buyers at once. For example, at one time, Coca-Cola produced one type of product, selling it in all markets, or in the forties of the last century, Henry Ford’s senior car company flooded the American market with a single model, the Model T, which was intended for almost all Americans. Thus, increasing the volume of production and sales, you can go to lower prices, not reducing, and even increasing revenues.
- Referral Marketing:
Referral Marketing is built on customer loyalty, based on the company by the customer ‘s guide to make loyal customers spontaneously for enterprises to do marketing to achieve business and customer good emotional communication, to achieve customer-centric, customers and A marketing method for real interaction between companies.
- Behavioral Marketing:
Assumes the economic priority of the task of studying the social psychology of potential consumers and the motivation of consumer behavior. This type of marketing is important for large advanced companies that are able to practically implement large-scale marketing innovations in the form of innovative production, product, marketing, financial, investment, price and communication policies.
- Personalized Marketing:
Marketing that aimed at changing or maintaining a particular position or line of conduct of certain individuals. Experts call it one of the most difficult types of special marketing and in the modern period of the formation of a “civil society” exclusively demanded by candidates for elected positions.
Ambient marketing is about incorporating the advertising message into the daily lives of the recipients. Due to the advertisement all over around it creates a sense overflow with the receiver. The user no longer pay attention to the advertising and the information provided is stored less well and hence efficient advertising is very crucial. Examples of this type of marketing include advertising on dispensers, on free postcards in the catering industry or on bread rolls or flight seat advertising, boarding passes, etc. The purpose of such advertising is to cause people surprise and positive emotions.
- In-Depth Marketing:
In-depth marketing is a new, interactive and more humane marketing model that focuses on the deep communication and recognition between enterprises and customers, from the explicit demand of caring people to the hidden demand of caring people. It requires customers to participate in the marketing management of the company, to provide customers with unlimited care, to establish long-term cooperative partnership with customers, through a large number of humanized communication work, to make their product brand produce a quiet and silent effect, to maintain Long-lasting brand loyalty of customers . It emphasizes the humanistic care color from the product design to the product sales process, and even the various stages of the product life cycle .
- Event Marketing:
Event marketing is a popular communication and marketing tool at home and abroad. It integrates news effects, advertising effects, public relations, image communication, and customer relationships, and creates opportunities for new product introductions, brand displays, and brand recognition. Brand positioning is a marketing tool that quickly enhances brand awareness and reputation. Compared to advertising and other communication activities, event marketing can create powerful influences in the shortest possible time and in the shortest possible time. “Event marketing” refers to the marketing activities of planning, organizing, holding and utilizing specific news values through social events, news and hot topics