As we move further into the 21st century, it’s important to keep in mind that some things never change. The methods you use for effective SEO marketing in 2022 will be much the same as they are today. With that in mind, here are five of the most effective techniques to help your website rank high and attract new customers. Keep these strategies in mind as you plan your marketing strategy for the coming year!
Don’t Forget Mobile Users
One of the most important things that you can do whilst developing an SEO strategy or marketing method is to include a mobile SEO strategy. It’s all good and well if you are increasing the number of visitors to your site, or if you have an effective link building strategy, but it might be a slight waste of resources if you are paying any attention to your mobile users.
Why is this? Well, consider the statistic that in the US, 61% of Google searches occur on mobile devices, and when looking at the global statistic, more than half of Google searches around the world occur on mobile devices. This means that if you aren’t optimizing for mobile users, your SEO ranking will not increase as much, as mobile users will have a difficult time on your site, and not come back.
Create Great Quality Content
A lot has changed in the past few years when it comes to SEO, and things aren’t as simple as placing keywords or links in as many places as you can (not that that doesn’t help). In 2022, the one thing that search engines look for, specifically Google, is high-quality, relevant content.
This makes sense when you think about it, since Googles’ primary objective is to satisfy user search queries, and that can only be done by displaying relevant and informative content, which means your content if that describes your content. Describing what constitutes high-quality content is another guide within itself, so the tip you can learn here is to make sure it’s relevant to your audience, and always try to update the content that you already have.
Do Keyword Research
The next thing that you will want to do, which is an extremely important part of your SEO marketing campaigns, is to do keyword research. Even though stated above that using as many keywords as you can isn’t as important as good content, keywords still have an important role to play.
Keywords tell search engines what your content is about, which is how people can find it. In terms of keywords, you will need to know which keywords get the most search traffic. More than this, by knowing what keywords are trending, you will be able to create relevant content.
Consistency Across Platforms
One of the most important aspects of any marketing campaign, whether it be for advertising or SEO, is maintaining consistency across all of the platforms that you are using. For example, this is very important when creating content, so that the voice of your brand or site remains consistent.
This is also very important when considering the design aspects of your site. Whatever colors you use for your site should correlate to those used on social media platforms. Why? So that viewers can identify your site wherever they see it. The reason for this is that you want to increase authority, which will help with your SEO efforts later down the line.
Understand the Difference Between On-Page and Off-Page SEO
Finally, the best thing that you can do to have an effective SEO marketing campaign, is to understand the differences between on-page and off-page SEO. By understanding these differences, you will know what to focus on and why, as well as what does affects what.
To put it quite simply, on-page SEO is everything that you do that affects the things that are actually on the pages of your site, as well as boosting the SEO ranking with keywords. Off-page SEO is everything that you do to increase your SEO ranking, that doesn’t relate to anything that directly happens on the pages of your site.