There’s no doubt about it – online video is becoming an increasingly important part of the customer experience. Video can help businesses achieve all sorts of goals, from increasing website conversions and SEO rankings to building brand trust and generating leads. In this blog post, we’ll take a look at the main benefits of using customer video testimonials on your website.
1. They’re more engaging than written testimonials
A well-produced customer testimonial video can be a powerful marketing tool. Video is an incredibly engaging medium, and it’s an excellent way to show potential customers the positive experiences that other people have had with your business. While written testimonials are also valuable, they can often feel less personal and more “salesy” than video testimonials. Video testimonials give your customers a chance to see and hear real people talking about their experiences with your product or service in their own words. You should just find the best customer testimonial videos and post them on your website. This is particularly important because people are increasingly skeptical of traditional marketing techniques. In a world where we’re bombarded with advertising messages 24/seven, it can be hard to know who to trust.
2. They build trust and credibility
A video testimonial is a great way to build trust and credibility with potential customers. When people see that others have had positive experiences with your business, they’re more likely to trust you and give you a try. Video testimonials are especially effective at building trust because they offer potential customers a “window” into the experience of using your product or service. They can see and hear how other people interact with your business, which makes it feel more real and trustworthy. Sometimes, all it takes is one great customer testimonial video to convince someone to give your business a try.
3. They’re easy to produce and don’t require a big budget
You don’t need a big budget or a lot of production values to produce a customer testimonial video that’s effective. In most cases, a simple webcam or smartphone recording is all you need. You can even do it yourself if you’re on a tight budget. Just make sure the lighting is good and the audio is clear. If you want to add some production value, you can hire a professional videographer to shoot and edit the video for you. But in most cases, it’s not necessary. There are even services that will help you collect customer testimonial videos from your happiest customers.
4. They can be used in multiple marketing channels
Customer testimonial videos can be used in a variety of marketing channels, from your website and social media to email marketing and paid advertising. They’re also great for sales enablement – you can give your sales team a library of customer testimonial videos to use when they’re talking to potential customers. To increase conversions, you can even embed customer testimonial videos on your product pages. There are endless possibilities for how you can use customer testimonial videos to improve your marketing and boost your business.
5. They’re versatile and can be used for different purposes
Customer testimonial videos are incredibly versatile. You can use them to increase website conversions, build brand trust, generate leads, or even just thank your customers for their business. You can also use them to educate potential customers about your product or service or answer common questions that people have. The sky’s the limit when it comes to how you can use customer testimonial videos to improve your business. While they may take some time and effort to collect, they’re well worth it. If you’re not using customer testimonial videos in your marketing, you’re missing out on a powerful tool that can help you achieve your business goals.
6. They’re evergreen and can be used for years to come
Customer testimonial videos are an evergreen asset that you can use for years to come. Unlike other marketing assets, they don’t go out of style or become irrelevant over time. As long as your product or service is still relevant, your customer testimonial videos will be too. That means you can keep using them again and again, without having to worry about them becoming dated or stale. If you’re not already using customer testimonial videos in your marketing, now is the time to start. They offer a wealth of benefits that any business can take advantage of.
Including customer video testimonials on your website is a great way to build trust and credibility with potential customers. When done well, they can be engaging and informative, and they offer potential customers a chance to see how others have benefited from using your product or service. If you’re looking for a way to improve your customer experience and increase conversions, research more and implement it as soon as you can!