- 301 redirect
- 302 Redirect
- 404 Page
- AAA
- AAAA
- AB Testing
- Abort
- Account executive
- Acquisition Cost
- Acquisition Rate
- Action Request
- Activity audit
- Ad Allowance
- Ad Audience
- Ad Call
- Ad centric measurement
- Ad centric measurements
- Ad Creative Pixel
- Ad Decision Service
- Ad Dimension
- Ad Download
- Ad engagement rate
- Ad Exchange
- Ad expansion rate
- Ad Flight
- Ad Group Bid
- Ad Groups
- Ad ID
- Ad Impression
- Ad impression ratio
- Ad insertion
- Ad Marker
- Ad Network
- Ad Overlays
- Ad recall
- Ad Rotation
- Ad Scheduling
- Ad spot length
- Ad Tags
- Ad Teaser
- Ad Tracking
- Ad Trafficking
- Ad transfers
- AdAppeal
- ADR - Audience Discovery Report
- ads.txt
- ADU-Audience Deficiency Unit
- Advergaming
- Advertiser
- Advertorial
- Adware
- Affiliate Link
- Affiliate Networks
- Affiliates
- Affinity Marketing
- Affinity targeting
- Agency commission
- AIDA
- Alt text
- Alternate text
- Ambient Marketing
- AMP
- ANA
- Analytics
- Android ID
- API
- App Monetization
- Applet
- Application Ad Network
- Application Programming Interface
- Artifacting
- ASF
- Aspect ratio
- ATF
- Atlas
- Attrition Rate
- Audience Composition
- Audience Exchange
- Audience Measurement
- Audience Targeting
- Audio Ads
- Auto Expand
- Average Response Value
- Average View Time
- B2B
- B2C
- Backfill
- Bait Advertising
- Bandwidth
- Banner
- Banner burnout
- Banner Exchange
- Behavioral Targeting
- Behavioural Segments
- Between the Page
- Beyond The Banner
- Bid
- Bid Limit
- Bid Rate
- Bid Request
- Bid Response
- Billboard
- Bitrate
- Bizo
- Bizographics
- Bleed
- Bleed Ads
- Bonus impressions
- Booked Space
- Bot
- Bounce
- Bounce Rate
- Brand Awareness
- Brand development index (BDI)
- Brand engagement
- Brand name
- Brand Safety Technology
- Broad Match
- Browser Caching
- BTF
- Buffer
- Bumper Ad
- Buried ad
- Business Visitor
- Buster file
- Buyer Persona
- BXD
- Cache
- Cache Bursting
- Cached ad impressions
- Campaign Life
- Campaign Optimization
- Canonical Tag
- Canonicalization
- CARU
- Category Blocking
- Category development index (CDI)
- Category Targeting
- CDN
- Cease-and-desist order
- Census Tract
- City centroids
- Click and Mortar
- Click Command
- Click Fraud
- Click-Streams
- Click-Through Rate
- Click to Call
- Click to Text
- Click to Web
- Click Tracking
- Click-within
- Click&collect
- Clickstream Data
- clickTAG
- Client-initiated ad impression
- Cloaking
- Close X
- Clutter
- CMS
- Co-op Advertising
- Collapse
- Companion Ads
- Comparative advertising
- Competitive parity
- Comscore
- Consumer Experience
- Content (A/B) Testing
- Content Display Ad
- Content Management System or Software (CMS)
- Content Marketing
- Content Match
- Content Network
- Contextual Targeting
- Continuous advertising
- What is Contract Rate?
- Control Group
- Conversion Form
- Conversion Path Building
- Conversion rate
- Conversion Window
- Cookies
- Cost per acquisition
- Cost per Drive
- CPA
- CPC
- CPD
- CPE
- CPI
- CPL
- CPM
- CPN
- CPS
- CPT
- CPV
- Creative Dimensions
- Creative Retargeting
- Cross-Application Data
- CSS
- CTA
- CTOR - Click To Open Rate
- CTR
- Cumulative Optimization Gain
- Customer Acquisition Cost
- Customer Resurrection
- DAGMAR
- Daisy Chains
- Data Reporting
- Daughter window
- dCPM
- De-identification
- Deal ID
- Debug log
- Default
- Defeating cache
- Deferred Ad Impressions
- Definition of RSS
- Demographic Targeting
- Destination URL
- DHTML
- Digiday
- Digital Brand Engagement
- Digital Creative
- DII
- Direct Response
- Direct Traffic
- Discrepancy
- Display Advertising
- Display Filtering
- DMA
- Domain name
- Down-funnel Keywords
- DSA
- DSP
- Dynamic Ad
- Dynamic In-Application Ads
- Dynamic Location
- Dynamic pricing
- Dynamic rotation
- Dynamic Targeting
- eCPM
- Effective Frequency
- Elasticity
- Email Service Provider (ESP)
- Entrances
- EPC
- EPV
- ETL
- Even Delivery
- Event Based Ads
- Exact match
- Exclusions
- Exclusive
- Exit
- Exit Traffic
- Expandable banner
- Expanded Dimensions
- Exposures
- Extramercial
- Eye Rest
- Eyeballs
- Facebook Live
- Falloff Point
- False Advertisements
- Filmstrip
- First ad interaction rate
- First party
- First Touch Attribution
- Flight Dates
- Float to Banner
- Floating ads
- Fold
- Foot Traffic Attribution
- FPS
- Frame Rate
- Frequency Capping
- Full Screen Views
- Geo-Behavioral
- Geo-Conquesting
- Geo-Fencing
- Geo-Location
- Geo targeting
- GIF
- Grapeshot
- Green Marketing
- Gross exposures
- Guerilla Marketing
- H Tags
- Half Page
- Hang
- Hard Bounce
- Hard Coded In-Application Ads
- Historical Location
- Homepage
- Hot Spot
- Hot Spot
- Hotlists
- House Ad
- House List (or retention list)
- HTML
- HTTP
- Hybrid pricing
- IAB
- IAMAI
- IFA/IDFA
- iframe busting
- ILS
- Impression
- In-Application Ads
- In-Banner Video Ads
- In-House Ads
- In-Page Video Ads
- In-Store Traffic Lift
- In-Stream Video Ads
- In-Text Video Ads
- In-unit click
- Incentivized Click
- index.html
- Initial Dimension
- Initial File Load
- INS Tag
- Insertion Order
- Integrated Marketing Unit (IMU)
- Intention Marketing
- Interactive advertising
- Interactive Agency
- Interactive Creative
- Interactive Marketing Unit
- Interactive Media
- Intermercial
- Internal page impressions
- Interstitial
- Inventory
- Invitation Unit
- IPS
- IPTV
- Island Position
- ISP
- IVR
- JavaScript
- Journalistic Video
- JPEG
- Jump page ad
- k-weight
- Keyword Strategy
- KPI
- LAG
- Landing Page
- LCD
- Lead Generation
- Lead Nurturing
- Leaderboard
- Lift store visits
- Linear Video Ads
- Log File
- Long tail media company
- Look-alike Targeting
- LTV
- Macro
- Make goods
- Malvertising
- Marketing Automation
- Marketing Funnel
- Marketing Strategy
- Media Broker
- Medialets
- Metadata
- Metric
- MI
- Microsite
- Mid-roll
- Millennial Media
- Minification
- Mirrored
- Misleading Advertisements
- MMA
- Mobile Apps
- Mobile Marketing
- Mouse-off
- Mouseover
- MPU
- MQL
- MRC
- MRR
- Multivariate Testing
- NARB
- National advertising
- National Advertising Division(NAD)
- Near Me Now
- Net Dollars
- Network Advertising Initiative
- Network Centric measurements
- Non-click conversion
- Non-linear Video Ads
- Non-qualifying page impressions
- Non remnant
- Non-Session data
- OBA
- Onsite survey
- Open Auction
- Open Rate
- Opt-In Email
- OTT
- Out-clause
- Overlay Ad
- P3P
- Pacing
- Page tag logs
- Pageviews
- PCR
- PCT
- People Based Marketing
- Performance pricing model
- Permission Marketing
- Persistent cookie
- Persona
- Phrase Match
- PII
- Pillar Page
- Pixel
- Placement
- Polite file load
- Pop-Under
- Pop-Up
- Pop-up transitional
- Portrait
- Post Click Tracking
- Post Impression Tracking
- Postroll
- PPC
- PPV
- Pre-expand
- Pre-Fetch Ads
- Pre-roll
- Preemptable
- Preemptible rate
- Privacy policy
- Private Marketplace
- Progressive Load Video
- Progressive Video
- Prospecting
- Proxy servers
- Psychographics
- Public service advertising (PSA)
- Publisher
- Publisher Acceptance Email
- Publisher Ad Tag
- Publisher Pixel
- Purchase Intent
- Pushdown
- QR code
- Quality Score (QS)
- Quartile Reporting
- Rate card
- Real Time Bidding (RTB)
- Recency
- Rectangle
- Rectangle Medium
- Referral
- Regional Targeting
- Remnant Space
- Rep Firm
- Repeat visitor
- Retraction
- RFP
- Rich Media
- RLSA
- Roadblock
- ROI
- Rollover
- ROMI
- RON
- ROS
- RSS
- Run-of-Group (ROG)
- SAR
- SDT-Server-side Data Transfer
- Search Click
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Seat ID
- Second Price Auction
- Segment
- Semantic Targeting
- SEO Agency
- SEO off-site
- SEO on-site
- Server-initiated ad impression
- Serving
- Session
- Shockwave
- Sidekick
- Site centric measurements
- Site Function Targeting
- Skyscraper
- Slider
- Slotting fee
- Smox
- Social Bookmarking
- Social Media Optimization
- Social Proof
- Social Networks
- Soft Bounce
- SOV - Share of Voice
- Spiders
- Splash page
- Split-Run
- SSP
- Stadium Ads
- Standard Ad Units
- Static ad placement
- Statistics
- Stickiness
- Superstitials
- Surplus Inventory
- Surround Session
- Sustainability Marketing
- Swf
- Tag line
- Tagging a Page
- Targeted Advertisement
- Teaser campaign
- Technical SEO
- Text Ad
- Thank you page
- Third-party ad server
- Third party ad serving
- Tiles
- Time-based
- Time-based Targeting
- Token
- TOS
- Tracking Code
- Tracking Pixel
- Traffic sources
- Trafficker
- Transcoding
- Transfer Click
- Transitional ad
- Trap Door
- TSPL
- UAC
- UAT
- UDID
- UGC
- UKOM
- Under Delivery
- Unduplicated audience
- Unduplicated Audience
- Unfair advertising
- Uniform Resource Locator (URL)
- Unique Page Views
- Unique Users
- URL
- URL Tracking
- User agent string
- User centric measurements
- User Initiation
- Value Add or Added value
- VAST
- Vertical Banner
- Video completion rate
- Video play rate
- View Conversion
- View-through
- Viewable Ad
- Viewable Impressions
- Viral Marketing
- Virality
- Visit duration
- VMAP
- VOD
- VPAID
- Web beacon
- Web Portals
- Web server logs
- What is an Agency Trading Desk?
- What is Thin Data in Online Advertising?
- Win rate
- WMode
- WPO
- XML – (eXtensible Markup Language)
- Yield
- Yield management
- z-index
- Zedo
- Zip centroid
- Zip Code Targeting
- ZMOT