Affinity targeting is simply a way of targeting your advertisements. To learn how to maximize clicks on and profits of online advertisement affinity targeting focuses on the attitude of website visitors toward online advertising. It further suggests that if a person likes a certain website more than others he will not only devote more time on that site but also be more receptive to its advertisements.

Example : If I like site and frequently I visit to that site , I will be shown same kind of Ads ( online shopping brands )

It is basically the connection between user attitude towards websites and their online advertisements.

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