Automating areas of your business enables you to quicken operations, reduce errors, and enhance productivity. So, you should undoubtedly spend time identifying areas within your company’s processes that could be automated and explore the different tools that can help you achieve that.

Here are just six different areas of your business that are ripe for automation and six tools that can help.

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1. Marketing and Lead Conversion (Use Marketing Automation Software)

Regardless of your specific type of business and industry, every business needs to invest in marketing to promote its brand and products or services and gain more customers. And marketing is ripe for automation.

With marketing automation software, you can easily organize leads and automate things like email marketing campaigns.

You can also ensure you better align your marketing campaigns with your sales team’s efforts. For example, with the right marketing automation software, you can track, monitor, and nurture those leads that are ready for your sales team to work with.

Thus, you can reduce the complex lead conversion process to achieve more sales. By using marketing automation software, you can also access tracking and analytics tools to gain an overview of how well your team is converting leads into sales.

2. eCommerce Product Management (Use Automation Tools) 

Inventory management, order fulfillment, and other processes that are crucial for eCommerce product management can also be automated.

For instance, if you operate a dropshipping business, you can significantly reduce the time it takes to deal with product management elements when you use top-tier automation tools for dropshippers.

By using an automation tool that is designed to work with any vendor, supplier, and platform, you can automate things like product management, inventory updates, order fulfillment, and tracking updates.

With all of the complex stuff taken care of, all you need to do is focus on marketing your eCommerce store.

3. The Onboarding Process (Use a Human Resources Management System)

Recruiting and onboarding new hires can take a lot of time and effort. But your human resources department can make the candidate management process much easier by using a human resources management system.

With an HRMS, HR members of staff can reduce the time needed to make offers of employment to candidates and set up new employees with all the equipment and resources they need for their roles.

4. File Transfers (Use FTP and SFTP Software Solutions)

Your business is sure to spend time using a variety of files. While you probably no longer use physical filing cabinets to store documentation and instead use digital file transfers with platforms like Dropbox or Google Docs, that still involves human processes that take time.

Therefore, it is a good idea to automate file transfers by using Automated File Transfer Protocol and SSH File Transfer Protocol software solutions to move your documents to servers.

5. Accounting (Use Accounting Software)

Every business knows how laborious but important accounting is. When you automate accounting processes by using accounts payable automation software and other specialist accounting software, you can save an abundance of time and significantly reduce errors.

By simplifying and automating accounting processes like the management of approvals, invoices, and payments, your company can speed up a variety of operations concerned with accounting.

6. Meetings (Use Meeting Automation Platforms)

Little things like managing calendars and setting up meetings can take a lot of time when done manually.

But by using meeting automation platforms, you can set up meetings easily and improve communication before, during, and after the meetings. So, with MAPs, you can manage meetings as well as pre and post-meeting logistics.