S No. |
VAST |
MRAID |
1. |
VAST full form is “Video Ad Serving Template” |
MRAID full form is “Mobile Rich Media Ad Interface Definitions” |
2. |
VAST is used as a standard for video player |
MRAID is used as a standard for mobile rich media (video) advertising |
3. |
This standard defines the communication between the video player and the ad server which basically controls the placement of video advertising |
The IAB MRAID standard allows rich media advertising materials together using standard technology to deliver the apps without having to integrate advertising in the platform-specific programming of the app. |
4. |
VAST also ensures that video advertising can also be linked via a redirect |
MRAID ensures to run almost all kind of rich media ads on mobile apps |
5. |
VAST is a script for the video ad which gives consistent instructions to the video player on how to handle an ad |
For the creation of Ads MRAID provides only HTML5 and JavaScript. |