Facebook vs Google Advertising, which platform to invest in online advertising?

We’ve recently heard that Facebook has overtaken Google and now exceeds more visits to your page. However, from a business owner perspective, the problem is what is the best place to invest your advertising budget to acquire new customers. Both platforms are PPC, which means you only get paid when Continue Reading

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Facebook and Twitter improving ad targeting

Facebook and twitter both were working on the behavior targeting capabilities and they have finally enhanced their targeting features so as enabling advertisers to better target the social sites’ users. Facebook is in mood to update ad retargeting based on users’ email addresses, phone numbers and app user identities soon.This will enable advertisers to Continue Reading

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