It’s Clear That Digital Marketing Is Important For Every Business – Here’s Why

Digital marketing is one of the most important aspects of any business. It allows you to reach a wider audience, connect with customers and create a brand that people will recognize and trust. Apart from the traditional marketing techniques, digital marketing has several advantages that make it a must for Continue Reading

Posted On :

Best B2B Lead Generation Strategies for 2022 and Beyond

According to a press release by Gartner, 80 percent of B2B sales interactions will happen through digital channels by the year 2025.  Why? Because 33 percent of buyers prefer seller-free experiences. This number is set to rise as the years swing by.  How far is 2025 from where we are Continue Reading

Posted On :

How to Use Advertising Strategies to Grow Your Business Fast

These days, competition is so tight that it’s no longer enough to offer the best products and services. You also need excellent advertising strategies to make sure that you reach your target audience. Your business won’t get customers if people don’t know that you have so much to offer. So, Continue Reading

Posted On :

What is negative retargeting ?

Negative re targeting is related to frequency capping, but slightly more finessed. Basically it means not showing the user an ad for something that they have already purchased.So It’s like Why invest advertising budget into an ad for something the user has already purchased – disrespecting the user and running up the advertising Continue Reading

Posted On :

Facebook and Twitter improving ad targeting

Facebook and twitter both were working on the behavior targeting capabilities and they have finally enhanced their targeting features so as enabling advertisers to better target the social sites’ users. Facebook is in mood to update ad retargeting based on users’ email addresses, phone numbers and app user identities soon.This will enable advertisers to Continue Reading

Posted On :