Benefits Of Social Media Marketing in 2021 For Small Businesses

Social media has been present for over a decade now. In this time, it has moved from being just a societal platform to a large marketing platform for both small and large businesses. Many businesses have started on social media, gained fans and customers, and grown to be large and Continue Reading

Posted On :

6 Benefits Of A Data-Driven Digital Marketing Campaign

Marketing has changed drastically in this age. Gone are the days of salespersons knocking at doors in a neighborhood to introduce new products and market them. Now, for better or worse, buying decisions are made online, and hence Digital marketing has taken the central place in the landscape of marketing. Continue Reading

Posted On :

What Makes Instagram Advertisement So Powerful?

Modern marketing is simultaneously both more difficult and easier than ever before. On the one hand, you have an astounding amount of brands and different methods of marketing a product, but on the other, you have an all-time high of intuitive interfaces and apps streamlined for ease of use. One Continue Reading

Posted On :

Seven Important METRICS that should be focused in Mobile Apps

Active users:The most important metric to know for your app is the active users of your application. The trust is downloading an application is the easiest part but getting the user retained to your app is much tougher. It is for this reason that we must consider both monthly active Continue Reading

Posted On :
Category:

How to check Mobile Ad Tracking using Charles?

We have generally seen a lot of discrepancy with mobile ads, sometimes we don’t even get to see numbers recorded – To all this reason could be many but the primary one is whether the trackers are firing perfectly and at right time. To do this we need to sync Continue Reading

Posted On :

Advantage of Rich Media Mobile Ads (RMMA)

To everything there is always profit and loss, similarly we have advantage and disadvantage of Rich Media ads, but let’s look at the positive side of new growing Rich Media units in mobile advertising. We are hearing rich media ads for unite long now but people around are still not Continue Reading

Posted On :
Category:

Mobile Marketing Awards List 2013 Finalized

The Mobile marketing Awards are organized by The Brainfood Store and Irish Marketing Journal and the awards are produced by Alchemy Event Management with an office at 4 Rogans Court, Patrick Street, Dun Laoghaire Co. Dublin on behalf of the organizers. Like every year this year also there were many entries Continue Reading

Posted On :
Category:

Who wins the race – Tablet or Smartphones ??

  As we all know mobile advertising has taken it’s pace and everyday there is some new advancement or new technology to  make the mobile advertising a boon tomorrow for digital advertising world. Every ad network or any firm which deals with mobile advertising is working on both part,i.e. smartphones and tablet Continue Reading

Posted On :
Category:

Mobile In-App ads is more irritating than TV or Web based ads

Recent surveys says that users find mobile ads far more interruptive — and annoying — than those on TV or web based ads.A study released today from market-research firm Forrester shows that a majority of mobile users (70%) surveyed said that automatically served in-app ads were interruptive which is more like Continue Reading

Posted On :
Category:

What is DISPLAY FILTERING in mobile advertising ?

There can be more chances in mobile due to screen size that the ads are not view able to the user but have been delivered successfully , in this case as per the latest update by IAB such impressions should not be considered and should be filtered . As such impressions for Continue Reading

Posted On :