The Role of Video Advertising in Digital Marketing: Tips and Trends

Video forms of ads have changed the digital marketing world for good! How much money are you looking to put into video advertisements this year? Nearly three-quarters of marketers boosted their digital video ad spending from 2019 to 2020, according to data from PubMatic’s Global Digital Ad Trends study. Brands Continue Reading

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4 Digital Marketing Trends to Take Advantage of in 2022

Online advertising seems easy, but optimal results cannot be achieved without proper measures. As a business or brand owner, knowing the latest digital marketing trends is essential to thriving within your niche or competitive industry. In order to excel, having prior knowledge about different trends and digital marketing strategies is Continue Reading

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Digital Marketing Advice for Your Hospitality Business

For years, having a good website was the only thing you needed to run a successful hospitality business. But that’s not the case anymore. While your website is still essential, it’s far from enough to keep up with the competition and appeal to today’s digital audience. A 360-degree robust digital Continue Reading

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What Technical Aspects Should You Consider When Starting An Advertising Campaign? Find Out Here

The advertising world is changing at an accelerated pace. Digital media and social networks have changed the way we interact with brands, and these changes have affected the way that advertisements are created. As a result, advertisers need to keep their eyes on new developments in order to appeal to Continue Reading

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Useful Advertising Tips That Will Boost Your eCommerce Business

E-Commerce is a great boon for entrepreneurs who have a small business and the means to set up their website. Selling online allows you to reach a wider audience, gain valuable experience in running a business, and even make a profit. The great thing about e-commerce is that it doesn’t Continue Reading

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How is AI Transforming Adtech?

Just like adtech (advertising tech) revolutionized digital marketing, artificial intelligence (AI) is now revolutionizing ad tech. Many digital marketers believe that AI is the next big thing when it comes to digital marketing. This is easy to believe since AI has made automating tasks for proper targeting and positioning of Continue Reading

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Improve Your Digital Marketing Strategy With These Useful Tips

Many tips can help you improve your digital marketing strategy. The tips in this article will give you an idea of how to make improvements to your website, and include some tips about how to work with social media platforms like Facebook and Twitter. This is a great way for Continue Reading

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Improve Your Lead Conversion Rate With these 8 Effective Strategies

In a time when, for most businesses, having an online business is becoming more vital than having a physical shopfront, knowing how to improve your lead conversion rate is integral to ensuring that you keep getting potential customers visiting your landing page and staying on your website. The longer they Continue Reading

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Influencer Tips: How To Get More Followers On TikTok?

TikTok is one of the newest social media sites, and despite its inception in 2016 (more than four years ago), the platform had a banner year in 2020. Tiktok grew in popularity when a global pandemonium kept people home and away from their pals. However, it also appears that the Continue Reading

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5 Ways to Lower Your Agency’s Production Costs for Video Ads

Every business — regardless of industry or size — has the bandwidth to produce conversion-driven video ads, yet there is a misconception that good video production is only possible for large creative teams with even larger production budgets. In reality, there are less barriers to entry now than ever before.  Continue Reading

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