S.No. |
Ad Serving |
Ad Tracking |
1 |
In this, the creative is hosted in an Ad server and Ad tags are shared with the Publisher |
In this, creative are hosted at the publisher end, only impressions and click tracker are shared by the advertiser/agency with the publisher. |
2 |
It provides us all the details like impressions, clicks, verification and attribution data. |
It doesn’t provide verification and attribution data since creative are hosted at publisher end |
3 |
We can exceed the weight limit of creative since creative are hosted at our server |
In this we have to develop the creative as per publisher ad specs |
4 |
The bigger advantage of ad serving over ad tracking is that it gives us control and check if our ad is appearing at the right place |
The control is completely with the publisher and for any change, the dependence is on publisher who is hosting the creative |
5 |
Post impressions or post clicks activity is very important for advertisers today and is feasible when the ads are served at advertiser end |
Tracking does not help in detailed post impressions or post click activity data |
6 |
Ad tags are little difficult to be manipulated, if done by the vendors it can be easily caught |
Ad trackers can be easily manipulated and can be misused |
7 |
Reporting is seamless |
Maximum of the time you are dependent on publisher to get the final reports |
8 |
Creative optimization is easy to manage as the creative control is the one who is serving it |
Creative optimization is managed by the publisher as they are the one who is serving the creatives |