In today’s world, almost everything relies on the internet, from checking emails, buying stuff, finding jobs, or even creating your website. You may have an idea of what kind of website you want to share with the world, but you have no idea what are the basics you need to know. Better read on to know more about SEO and what does it have to do with your site.
Search Engine Optimization
It is the process of how a website is noticed with the help of putting the right keywords in search engines. A form of efficient marketing for your website to have better visibility. If we take a look back to when there was no internet, companies hired someone to put huge billboards along the busiest streets for the people to see. The same concept goes for using SEO, Search engines like Google, use an algorithm to make the keyword associated with the website be in a great spot or ranking. According to a survey, only 90% of users stay on the first page of the search result and not push to see the next page. The higher chance of letting the public see your website, the higher they want to explore it.
The More Traffic, the Better
Websites that have lower traffic most likely are prone to encounter a lot of issues, from getting revenues to maintain the website running. The question is, why do some websites have higher and lower traffic? And what you need to do? It is where SEO comes in handy its objective of using SEO is to attract users to visit your website. The more traffic your website generated, the better chances of getting a potential customer to turn into a real paying customer for your business. It also opens up several opportunities to make your business grow, getting the attention of all kinds of people with different needs that you can take advantage of.
Let’s assume, you are related to the food industry, and you only sell pre-packed meals that are ready to cook, but visitors tend to be curious of desserts too, then an opportunity is knocking at your doorsteps! Instead of selling pre-packed meals, why not add desserts. Making use of visitor’s feedback will gain more traffic and add more products to your business too.
Get Your Brand to Be Known
SEO will be your partner in attracting consumers if you are a start-up business that offers outstanding products or services to sell but still has little traffic on your web. Grab the opportunity to make your brand known in the market that SEO can offer. For instance, if you own a small clothing line that offers customized printing services, optimizing your size will not only look for customers but people who have specific needs such as customized designs. It is an efficient way to set up your business and raise awareness about what kind of goods and services you sell to individuals.
Building a Solid Foundation
Every business has a success story behind trials and triumphs. Tons of trial and errors before formulating the right one works. According to experts at a Brisbane based SEO company, the key to a successful website is focusing on the importance of users and to create a foundation that will help the company’s credibility by taking care of the visitors, how? By including 5 factors in the website:
- Including quality backlinks
- Right keyword density
- Make it interactive/informative
- Intriguing content title
- Response time of the website
These five factors are beneficial as it will help the ultimate user experience once they have visited the website. Make an effect with a highly insightful material that addresses all their needs, builds trust, and publishes reliable sources.
A Great Way to Advertise
Selling your brand would be difficult if you do it, the old school way of paying advertisements from an agency, or hiring someone to create a variety of mediums for different platforms. With the help of SEO, it serves as the cheapest form of marketing that you can utilize for your business. Making use of optimizing your website to boost ranking will benefit you in landing a great spot on the first page of the search result this way visitors will have the chance to see your business. You will no longer have to pay for ads online to make your site be known, but it will also save you a lot of money.
It is not an easy road to survive an online business. It is highly competitive nowadays to make it on top, but now that you have known the benefits of SEO, you can start exploring how it works for your business growth and development. We hope all this information has been helpful!