It’s one of the oldest and most well-known kinds of advertising in the world: out-of-home. Advertising on billboards has lost some of its lustre in light of the proliferation of digital alternatives. It’s common for companies to believe that alternative advertising methods provide higher ROI, more reach, and more effective advertising – but this is just not true.
One-of-a-kind approaches to reaching potential customers with eye-catching, memorable messages are becoming more common in the OOH advertising market. OOH’s recovery is being fueled by technology, in the same way that digital advertisements are, and the decline in OOH’s prominence presents a great opportunity for companies who know how to take advantage of it. Read on to discover some of the benefits of OOH attribution.
Affordable Brand Awareness
Investing in OOH advertising is one of the most cost-effective ways to reach a large audience and increase brand recognition. OOH advertising has the lowest cost per impression (CPI) when compared to other forms of brand awareness, such as web campaigns, radio advertisements, and more.
While certain forms of out-of-home advertising (such as billboards) might be costly, if properly used, this kind of advertising gives tremendous value to companies. Consider how many times you see outdoor advertisements each week and what your business could achieve with a well-targeted message. OOH advertising is a terrific way to get your name out there for a little expenditure because of the enormous exposure they get. To make things even more affordable, making use of the Clear Start programme to give your budget a boost can really make a positive difference.
A Broad Reach
OOH advertising has the greatest potential audience reach of any kind of advertising. According to one study, 90 percent of individuals and travellers notice outdoor advertising. Imagine if just a fraction of that 90 percent went on to buy, and if you get your OOH right, they will.
Almost every advertising platform will lose out on some demographics as radio and cable TV audience size declines and ad blockers become more commonplace. OOH advertising should always be a major consideration if your goal is to engage with the general population on a big scale.
OOH Advertising Is Positively Received
People feel more confident and positive when they see OOH ads than when they see other kinds of ads. People think of OOH as a very reliable source of information, right up there with print. It just has a more permanent, dependable feel to it than anything found online or digitally, as these things can be changed or even removed at the touch of a mouse, whereas print and OOH are more enduring.
The advertising can also encourage people to get more involved with the brand. This creates good associations between a company and its most crucial customers. These moments can also make people happy and spread more good vibes. Because OOH is a well-known media channel, you can use it to change how people see your brand and what they decide to buy.
Overall, there are numerous benefits to OOH attribution – far too many to mention here! But, with these few examples in mind, you can make an informed decision on what might be the best move for you and your company.