Whether you’re a business owner looking to improve revenue from advertising, or are interested in landing a role in the marketing industry, it’s important that you always stay on top of skill building.
As you will likely already know, the marketing industry changes in the blink of an eye and is typically never stagnant with regards to finding new ways to reach audiences, and so it is vital to understand how best to use these avenues and to curate content in a way that results in conversions.
In this article, we will take a look at six great resources you can turn to for improving your digital marketing skills.
- An Accredited Course
One of the first things to consider when it comes time to improve your marketing skills is getting in on as much formal education as possible. Of course, in the marketing industry learning on your own and through experience is certainly a possibility, however, the backbone of your skill set will almost always be strengthened by a degree in digital marketing.
With courses from providers like Monarch, for example, you will be working to build a strong base for your career and have a degree under your belt to show potential employers if you’re looking to land a role in the field.
Added to this, these courses are often updated on a routine basis to remain relevant and highly-accurate when it comes to the course load’s relevance in the marketing industry.
- Industry Web Pages and Blogs
Another fantastic resource when it comes to bettering your marketing skills is to take a look at websites from some of the biggest names in the industry.
These websites and brands often upload a tonne of helpful information from the best ads of the day or the year along with plenty of resources to help you better understand how your marketing might be affecting your business and what the current industry trends are.
A few of our favorite pages to take a look at include AdWeek, Niel Patel and Ad Age.
Keep in mind that a lot of these websites, magazines and blogs have both free and paid content, given that some are subscription based, so be sure to choose one that offers the most bang for your buck.
- Joining Webinars
Despite a lot of people believing that webinars are entirely closed off (and some are) to the public, there are a tonne of free webinars that you can simply join in on.
The marketing industry is surprisingly quite small and open with regards to the number of experts, and with that, you will likely find yourself invited or at least coming across a webinar link that entitles you to sit in on, or even participate in marketing industry communications, and this means you’ll be right in the thick of some of the most creative minds out there when it comes developing marketing processes that work to ensure your business’s success.
- Take Analytics Classes or Join Seminars
One of the most important things to understand and become a master at in today’s all-digital age is data and analytics, and though not explicitly a ‘resource’ we will say that finding just about anywhere to learn how to read and use analytical data is imperative.
You’re going to want to make certain that you have the ability to understand what the outcomes are from your campaigns, and this is often provided to you in a complex set of analytical insights from your online ad platforms.
This in mind, you will really need to work to understand analytics in order to improve your digital marketing skills.
- Consider Brand Strategy Training
For this tip, we ask that you take a look online for a specific brand strategy resource that works best for your learning style, and may even be included in one of the formal courses linked above.
As you may already know, the strength of your brand is going to make or break your business, and without a solid and impenetrable brand image, you leave holes for your customers and online audiences to be confused as to whose marketing materials they’re seeing.
With this, we encourage you to enhance your branding skills as much as possible, which will in turn improve your marketing outcomes.
- Content Creation Workshops
To end our list of tips, we suggest undertaking some type of content creation workshop.
Given that each brand will have its own ‘ideal’ type of content to output, this is going to require a little research on your part.
Some brands work best with the written word being their backbone of a marketing strategy, however some have better results with image and video, for example.
Consider your brand’s ideal and join a workshop to enhance these skills!