| S.No. | STANDARD BANNER | RICH MEDIA |
| 1. | Standard banners are simple banners of gif, jpeg or flash. They usually include text with a visual such as a logo or a graphic | Rich media are those ad which has audio/video in it, i.e. rich with its behavior |
| 2. | Less in size, advantageous when the purpose is only branding | Heavy file size |
| 3. | Less or almost no interactivity i.e. STATIC | Highly interactive i.e. DYNAMIC |
| 4. | No other technology can be used with standard banners | Rich media can synchronize with technologies like Java , JavaScript , DHTML also |
| 5. | These only have one interaction i.e. on click it leads to advertiser landing page | It can have number of interactions |
Thanks– informative!!!
Thanks Naveen. Keep in touch to get more updates 🙂
They are more memorable in the sense that you can use these banner ads in web campains. Such ads would definly touch the people and…purchase your product.I do myself banner ads in my studio adsspirit.com and often need a good inspiration.