Building a marketing dream team
As the marketing sector evolves, so must the conventional ideas of marketing groups and their functions. Traditional marketing departments were extremely siloed, but a new organizational structure has recently gained traction.
An increasing trend in the modern workplace is “hybrid teams,” wherein full-time employees and freelance pros work together to run a more adaptable marketing operation. There are 57 million freelancers in the United States as of 2019.
62% of human resources directors think their staff will be more dispersed following the COVID-19 outbreak because of the disruption it caused. Your whole marketing department is included.
When you organize your contemporary marketing team, you’ll have several important positions to fill. This post will discuss the essential marketing responsibilities that any team has to have to perform well and reach its objectives.
Start with the end in your mind
What are your goals?
There will be more purchases, subscriptions, reviews, fans/followers, media coverage, leads, conversations, phone calls, and foot traffic.
Create a strategy by backtracking from the result you want to achieve.
Too often, people go into implementation: design, advertising, social media, photography, videography, website development, Google-ing, etc.
Be patient. Let’s start with some deep consideration. It will save you from wasting time and money wandering the wrong path.
If you want better results, you need to ask better questions. After you have a clear idea of what you want, you can search for the appropriate individuals.
What do you need to set the basics of your marketing team
The process of hiring employees should begin with a well-thought-out plan. For instance, you need to have a firm grasp of the organizational structure in which you work.
The Acquisition and Content teams need to consider their working relationship. Think about the overlapping nature of these teams’ duties. After you’ve got a good grasp on the groups that make up your marketing department, you can start putting up job postings and looking for candidates.
Jobs may be advertised on your website or third-party websites like Indeed. You may begin conducting interviews and vetting potential employees as soon as applications start coming in.
Please don’t be shy about asking other marketers for recommendations; it’s crucial that the individuals you recruit work well together. When researching employees, it’s a good idea to look at their LinkedIn connections in case you have a connection with them.
Competence in leadership roles and cultural assimilation is essential. In addition, bear in mind that you should seek out professionals. Members of your team should be knowledgeable and seasoned pros.
Even after you’ve recruited everyone you need to work with, you still have work to do to ensure that your team is successful. Building a strong team does not end with the recruiting process.
Employees, for instance, should have insight into the team’s ethos throughout the onboarding process. A great team is built gradually via the recording of objectives, the identification of weaknesses, and the refinement of methods.
Make sure you have an Applicant Tracking System in place before you start hiring the right guys for your marketing team
An Applicant Tracking System (ATS) database stores information about potential employees that may be used in the recruiting process. Information can be gathered, prospects can be sorted by experience and skill set, and applications can be filtered using these tools.
90% or more of the Fortune 500 are currently using an ATS. The finest applicant trackers do more than save candidates’ information; they also keep tabs on every interaction between the company and the applicants.
To reduce time-to-fill and ensure that businesses obtain the best applicants for the job, this makes it simple to search and filter resumes and other candidate information.
10 key roles to fill in when you’re making your marketing dream team
- UX designer
The significance of user experience to a company’s bottom line has increased the demand for UX designers among business owners. They foresee a monetary loss in the absence of a satisfactory customer experience. UX designers now play as crucial a role in a company as software engineers, if not more so.
Hiring a UX designer may help your company better understand its customers, their pain points, and how to build products that will benefit them.
The outcome is increase in client happiness and loyalty, both of which are crucial to your company’s success. A piece of advice:when you’re looking for a UX designer, check out the top UX design job boards.
- Digital marketing manager
Professionals that are well-versed in marketing strategy and campaign management should be at the center of every digital marketing team.
This individual will collaborate with content creators, SEO experts, social media strategists, and others to push campaigns from concept to completion while keeping costs in check.
- Capacity to encourage interaction between marketing departments within and outside of an organization.
- Skill in developing KPIs to monitor progress and motivate team members to do their best.
- Superb ability to express oneself both in writing and in person and take advantage of these digital marketing trends.
- Project manager
Don’t neglect one of the most crucial parts of the puzzle. Any effective marketing team needs a taskmaster advertising specialist to assist manage timelines, team members, resources, and the overall mechanics of projects. Effective leadership allows a group of creatives and technicals to accomplish great things.
- Email marketer
The Direct Marketing Association reports a return on investment (ROI) of 4,300% when using email marketing. Advertisers may now reach their target audience at a far lower cost than in the past.
The email marketer knows the ins and outs of the purchasing journey and can pinpoint the most important contact points for continuing nurture and workflow planning.
- Website designer
You’ve hit the nail on the coffin if you’ve managed to track down someone who can serve as both a designer and a programmer. If none of these options appeals to you, you’ll need to prioritize one side of the coin and recruit accordingly.
99.9% of people thinking about buying from you will check out your website first. Investing in your agency’s website must be a primary concern, so make that position one of your first hires.
Developers and designers participate in vibrant online forums where they share and learn new techniques and methods. Use this to your advantage by posting job openings on discussion boards and social media platforms like CrunchBoard and Dribble.
- The relationship builder
Consumers and potential customers alike like to feel appreciated and heard. The role of the Relationship Builder is to ensure this is the case.
They interact with consumers across all marketing channels, making them feel valued, take in comments, and use that information to inform future improvements.
- SEO Specialist
You need a fantastic SEO expert if you want your brand to be seen by as many people as possible. They are responsible for investigating, analyzing, and implementing the most effective SEO strategies for all aspects of your company’s website.
Your SEO professional must be up to date on Google’s ever-changing strategy for enhancing results from search engine webpages to mastering the standard practices of the trade, like backlinks, site audits, and mobile optimization (SERPs).
Only then will you be confident that your search terms provide the most complete and engaging responses to user inquiries. A tip of advice? If your SEO guy doesn’t ignore all these SEO trends, he might be the right guy, after all.
- Marketing Consultant
Hiring a marketing consultant can aid your group in developing a strategic advertising approach. It’s important to know who you’re selling to before you can create an effective marketing strategy.
A consultant’s job is to keep an eye on numbers and assess the outcomes with revenue and profit as the primary metrics. They are usually third-party experts hired to analyze a business and determine the best action to maximize efficiency and profitability.
- Analytics guy
It’s possible that “Marketing Operations” is a better term for this function or position. Without a group member that is data-driven and operations-focused, you will have difficulty surviving in the contemporary world of B2B marketing.
This individual will assist you in maintaining and pushing your technological solutions and provide reporting and analytics for the group.
- Content writer
The marketing team would be nothing without a good writer. Consider all the places you’ll need content written for your website, blog, social media pages, email list, etc.
A skilled writer can produce copy that engages your demographic, motivates customers to act, and contributes to the expansion of your company.
Elevate your marketing team to different levels
If you have the people mentioned above working on your marketing team, you’ll be able to create and execute a successful plan.
There used to be no need for search engine optimization (SEO) strategists, writers, or social media managers, but today they are integral members of any successful digital marketing team. A company’s marketing activities may be taken to the next level by assembling a specialized marketing team.
Writer’s Bio (if needed)
Tayyab is a diction enthusiast and an SEO buff with a CS background. He’s been serving the SAAS & PAAS world for the last five years. Let’s connect on LinkedIn.