Site-Centric Measurement | Ad-Centric Measurement | |
1. | Site centric measurements are site based and the counts are derived from a web property’s | Ad centric is based on Ad server’s logging processes |
2. | Site-Centric measurement represents basic metrics like page-views, unique browsers, or time spent. | Ad-centric represents metrics like click-through, ad specific activities are included |
3. | The data is always collected by the website owner | The data is collected by the ad server owner |
4. | Audience measurement derived from web server and page tag logs. | Audience measurement derived from a 3rd party ad server’s own server logs |
*NOTE : Together these are considered as CENSUS BASED measurements
Another measurement includes are:
User-Centric and Network-Centric measurement.
In User-Centric the audience measurement is based on the activity of a sample of Internet users i.e. activity of people versus browsers. These sample of users are the ones who are willing to have their usage data collected.
In network-centric measurement a research provider collects the data from one or more ISPs.
Wonderdful article! We are linking to this particulary great
content on our site. Keeep up the great writing.