Since the start of the digital revolution, marketing has been more important than ever for businesses of all sizes. Marketing has always been an important but complex part of running a business. And when it comes to marketing a small business, the obstacles double. Many companies lack the necessary funds for the initial investment, while others lack the resources and expertise necessary to produce results.

In response to these pain points, a range of SaaS companies have sprung up to assist small businesses in overcoming their marketing challenges. The development of mobile applications has given rise to alternatives such as advertising, social media marketing, and a slew of other ways to keep marketing initiatives on course.

In this article, we will go over 8 marketing apps that can help small businesses promote their products and develop a winning marketing strategy.

1.       WordPress

One of the key aspects of modern marketing is content, and this means you need an excellent Content Management System (CMS). These are tools that allow businesses to create a website while also editing pages, writing blogs, and performing other web-related tasks from a unified platform.

WordPress is one of the most extensively-used content management systems (CMS). The application requires relatively little coding experience, making it accessible to small businesses. Additionally, the platform offers a choice of website templates, making it easy for small businesses to create a website and get it up and running in a matter of days or weeks.

WordPress also features an app connector function that allows users to link it to other relevant apps. For example, if you have a WooCommerce-based online store, you can easily connect it to WordPress.

WordPress can be accessed for free, but if you’re looking to expand and market your small business, it’s probably worth investing in subscription packages that provide access to useful features such as themes and payment systems.

2.       HotJar

Marketing is worthless if it doesn’t persuade your clients to sign up for your goods or services. If visitors are coming to your website but not taking the desired action, this  definitely means that your marketing strategy needs to be reviewed. But how can we track what a potential buyer does after visiting your website?

HotJar is an invaluable marketing tool that can give small businesses insights into what potential customers do when visiting their website. These analytics can include clicks, cursor movement, and behaviour patterns that can assist businesses to determine which pages or sections of their website need to be updated.

3.       Trello

When executing your marketing strategies, there’s a chance you’ll miss out on specific opportunities. Trello is a suite of project management apps that can help you avoid this.

The software includes a checklist feature that allows organisations and individuals to track what needs to be done to save time and avoid mistakes. Trello can be used to manage operations like publishing blogs or social media postings and scheduling events.

4.       Mopinion

Companies constantly seek feedback from existing customers to ensure that clients are satisfied with their services and resolved any issues as soon as possible. If you want to grow your business, you need to listen to feedback. However, it can be difficult to gather valuable and genuine feedback.

Mopinion is an app that is designed to do just this for small businesses. This app requires no technical skills to use – it can be easily integrated into a website or mobile app to record consumer feedback.

5.       LinkedIn

LinkedIn is a valuable tool especially for small B2B companies. This app allows businesses to interact with potential clients and start conversations with valuable contacts.

LinkedIn is easy to use, but profile development is critical. It’s important to ensure that your business profile is up to date and persuasive. It’s also a good idea to publish content on the platform that will show your expertise, demonstrate the value of your products, and attract new customers.

6.       Buffer

Social media is used by 58.4% of the world’s population. With so many people accessing social media, it’s important for businesses to have a strong social media presence. Having accounts across multiple social media platforms can be more challenging than managing a personal profile, as businesses need to think about their brand and how their social marketing activity contributes to their marketing strategy.

Buffer is a user-friendly social media management app that allows small businesses to manage all their social media profiles from a single platform. Businesses can use Buffer to publish posts to all social media networks with a single click. There’s even a scheduling option that allows users to post at a specific time and date.

7.       Google Analytics

Google Analytics is one of the most important parts of any digital marketing firm. This tool can provide your business with a wealth of information that you can use to monitor, refine, and improve your marketing campaigns. For example, Google Analytics will let you monitor visitor numbers, conversions, and other metrics that tell you what is working and what isn’t.

8.       Canva

Customers respond best to marketing campaigns with engaging visuals. Canva offers a wide range of templates that you can use for your campaign, with plenty of customisation options. You’ll be stunned with how easy it is to create graphics to support your marketing campaigns! The app offers a wide range of design elements in its free version, but if you want to unlock more advanced features, you’ll need to upgrade to the pro version.