The real estate market is constantly changing, and it is also growing more fierce. As property prices and mortgage rates rise, customers are looking for real estate businesses that can offer them the best value for prices. According to Statista, the revenue generated by real estate companies in 2021 was $9.5 billion.

You must also adapt your marketing strategies to stand out from the competition in this fierce market. This blog looks at seven ways real estate professionals can use inbound marketing strategies to attract buyers and sellers.

Create SEO-Optimized Content

Creating SEO-optimized content is crucial for success in real estate marketing. According to Ruler Analytics, 57% of real estate website traffic is driven by search marketing. Hence, creating content that caters to these searches and answers them is vital.

Here are a few things you can do to make SEO-optimized content:

  • Use keywords. Ensure you use the right words in your content, page, and title tag. It’s not enough to just have those words. You need them to be used naturally within the context of your writing.
  • Create good titles for each piece of content you publish on social media and elsewhere on your website. Your goal should be to make every title as enticing as possible so that someone reading it will want to click through immediately.
  • Ensure all images have descriptive alt text that includes keywords related to what’s being shown in those images for search engines like Google or Bing. This can help improve rankings because these search engines know what kind of image they are looking at based on what is written in their respective alt tags.

Creating SEO-optimized content is not easy. It includes a lot of things that require expertise. If you lack the expertise, it is advised to seek help from a local SEO marketing company. This is especially true for small businesses that want to leverage the full potential of marketing.

For instance, properties in New Jersey (NJ) sold faster in 2022 compared to previous years. According to data from, the average time between a property being listed and sold was 34 days in 2022, which was faster than that in 2021 (37 days) and 2020 (56 days). This shows that the demand is higher and the inventory is low.

You need to improve your marketing efforts to attract customers and make the most of this growing demand. In such a case, getting help for SEO online marketing for your NJ small business is advised. This can improve your chances of getting a robust online presence and implement good SEO marketing to attract potential buyers.

Build a Buyer’s Persona

To create a buyer’s persona, you must get in touch with your ideal customer. Who is this person? What motivates him or her? What are their needs and wants, and how can you meet them better than other real estate agents in your area?

Creating a buyer’s persona helps you understand who your target audience is so that it will resonate with them emotionally when creating content for them. The more realistic your buyer’s persona is, the more effective your marketing strategies will be and, ultimately, the more sales they’ll generate for your business.

Having a buyer’s persona in place can help you channel your marketing efforts. According to a Forbes article by Michael Plummer, all small businesses must consider identifying their ideal customers to create buyer personas to practice hyper-targeting for increasing sales.

Write and Publish an Article on Your Local News Site

One of the best ways to get your name out there is by writing an article relevant to your target audience. By publishing this article on a local news site, you can reach people in your area and get them excited about your offer.

If you’re not sure where to start or how much work goes into writing a good article, we’ve got some tips for you:

  • Write about something that interests potential buyers and sellers. This will help ensure that people share it with their friends.
  • Make sure it’s well-researched. You want others to read through the facts instead of skimming over them.

An Optimized Website Can Be Your Salesperson

If you want to sell your property, a website is a must. The right real estate website will help buyers find the home they’re looking for and make it easy for them to contact you with any questions about the property.

Here are some tips for creating an optimized real estate website:

  • Include photos of each room in the house/apartment so potential buyers can get an idea about how spacious it is before making an appointment with an agent or viewing it in person. You may also want to include photos from outside angles showing off any landscaping around buildings.
  • Video tours are another great way to showcase what’s available without having someone physically present during all hours every single day. Allowing others access to spaces through video tours allows everyone involved more time freedom while still maintaining quality communication between parties involved.

Develop Your Social Media Presence

Social media is a great way to reach buyers and sellers, which can be helpful for both marketing your business and attracting new clients. It’s also an excellent way to build trust with potential buyers and sellers in the community.

Social media platforms are known for connecting people worldwide, so it’s no surprise that real estate agents use them as part of their marketing strategy. For example:

  • You can use Facebook groups to share information about your area to attract new homebuyers who aren’t familiar with it yet. The National Association of Realtors’ 2021 Technology Survey data shows that 90% of real estate businesses use Facebook to promote their business.
  • You can use Twitter hashtags when posting about local events like open houses or other community activities. This will help you attract attention from people who live nearby but might not otherwise know about these things happening near them until they see them on social media.


We hope this article has helped you to understand how real estate marketing can be a powerful tool for attracting new buyers and sellers to your business. By leveraging technology, social media, and other forms of marketing, you can reach out to more people than ever before and give them an experience that feels personal, even though it’s online.