So you’re considering getting a new website designed but you’re wondering what your web designer really thinks of your ideas?

New Year, New Start

2021 will be the year that going digital is fully accepted by the mainstream, and it’s important that your small business keeps up with these changes.

Being armed with more information will make your design process easier. With that in mind, here are five things that your web designer wishes you knew about design BEFORE you came to them.

Your Website Is Nothing Without Good SEO

Search Engine Optimization is as much an art as it is a science, and without consideration for SEO, your website won’t perform at its vest.

ALT Agency, Wolverhampton web designers, know how important it is to design websites with SEO at the forefront and worked hard to improve their rankings for local keywords to prove it can be done. Make sure your web design agency and SEO agency are working together to get you the best results possible.

Simple Is Always Better Than Complicated

Complicated websites are a thing of the past. Your users want you to have a simple, sleek, and fast website that can cope with many different devices and works well for them.

Websites with walls of text and too many images won’t curry favor with your audience, so keep it simple, stupid!

Images and Graphics Need To Be Optimized

It’s not just the amount of images that users (and Google) will dislike, it’s waiting forever for those images and graphics to load!

If your website is flashy and responsive but takes more than 3 seconds to load on an average device, you need to be looking into optimizing it.

Look at the new web formats for images such as WEBP to keep the quality but lose the bulk.

No, That Fancy Font Doesn’t Look Good

Fallen in love with a fancy script font and want it all over your website? How about Comic Sans, that’s so retro, right?


For the most part, websites should stick to easy to read sans-serif fonts like Open Sans or Arial. Anything that is overly fancy like scripted fonts, Old English fonts, and of course the dreaded Comic Sans should be avoided at all costs.

The caveat here is that you may be able to get away with some fancier fonts for your titles, but even these shouldn’t be too fancy, just a little different if you want.

Colors Make A Huge Difference

Have you ever landed on a website and been confronted by the most hideous color scheme you’ve ever seen? Black and yellow, or bright pink next to lime green?

Look, colors are great, and there’s definitely something to be said for color psychology, but please, for the love of everyone’s eyes, keep your colors simple.

You’ll want a white or off-white for your main text backgrounds, and make sure the other colors on your site are pleasing to the eye, not assaulting to the eye!