If you are a business owner and are trying to develop an effective sales strategy, then first you need to learn about the consumer buying journey. Funnels can help you with this, by giving you an insight into what your customers are thinking, doing, and going to do at each stage of the buying journey.
Two of the most popular funnel models are “sales funnels” and “click funnels.” So that you can choose between them, this article will outline what their differences are, and explain them in much greater detail:
What Are Click Funnels?
A click funnel is not actually a model per se, but instead very popular funnel software. While it is not technically a model, the system used by the software has become a sort of model in its own right, employed outside of the platform. According to the business specialists from https://supplygem.com/clickfunnels-free-trial/, it is possible to get a free ClickFunnels trial, which is definitely worth checking out if the model appeals to you. The “click funnels model” as it were, is a sales funnel that nurtures customers from the moment that they encounter one’s brand until a conversion event occurs.
Click funneling involves netting clients, incentivizing and encouraging conversion through engaging content, and converting them. Setting up a click funnel for your business can be a very effective way of achieving high conversion rates, even if your business is new. The software itself aids with this process, making it easier for people to acquire customers.
Why Are Click Funnels So Succesful?
Click funnels are so successful because psychology is used to encourage consumer purchases in them. No matter how useful or excellent your products are if you do not use consumer psychology, attracting customers will be difficult. A click funnel simplifies the process of implementing consumer psychology, making it easier for you to encourage consumers to convert into customers, as well as automating some complex processes.
In the click funnel model, customers do not have to purchase to pass through, however. Their enthusiasm and recommendation for your business should encourage other people to buy products from you, which is sufficient enough for that person to pass through. If you offer referral bonuses and free products, individual leads are more likely to generate more leads for you. Some other conversions also include downloading whitepapers or signing up for webinars or online talks.
What Are Sales Funnels?
Sales funnels map out the customer journey, beginning with a customer’s first visit to your website, and ending up with them being converted into a customer, much in the same way that the click funnels model does. Mapping out your customer’s journey is very important if you want to convert them to customers. Sales funnels begin with email and social media marketing. Email and social media marketing can be a very effective way of drawing in your target audience. These forms of marketing allow you to educate your audience about your business and nurture them, encouraging them to visit your website, where the sales process “officially” begins.
By the time customers reach your website, they are already familiar with your brand and are interested in purchasing products from you. Eventually, the lead reaches the bottom of the sales funnel, where they are converted to a customer.
Unlike in the click funnel model, customers have to purchase a product in order to be fully converted.
Which Model Is Better?
Click funnels begin with a social media or email campaign, a paid search ad, or link placement. Consumers continue through the funnel through one or more pages and convert by either buying a product, purchasing a service, signing up for an event, or referring a product to their friends.
Sales funnels, similarly, begin with marketing efforts, which can be either social media or email marketing. Consumers are then driven through the funnel, through tactics like sales calls, emails, and follow-ups, and are then converted by purchasing a product or service. Many would argue that sales funnels are better because a purchase is made. This is not necessarily true, however. Click funnels are much better, because whether a person buys or not – which is not always possible – they are still an enthusiastic advocate for one’s brand.
The click funnel model encourages consumers to advocate for one’s brand to their friends, encouraging more sales. The click funnel model also converts lots of consumers to customers, whereas that is all that the sales funnel model does.
If you are interested in starting a business or improving the business that you already own, then marketing funnels can be very useful. Out of the two funnels listed here, click funnels are definitely more useful. There is also handy software that can help you with the click funnel process.