You have finally implemented SEO as part of your marketing strategy. Now, here’s something to know. It is critical to build a system for beating Google’s algorithm and getting to the top of its search results (or as close as possible!) before you can drive organic traffic to your site. Take a moment to think about your searches. How would you choose a result when you Google search for “the best lawyer in California?” Are you willing to look through several pages to find the most suitable lawyer? Most likely not. Often, if not always, you can trust Google to provide the best results immediately after searching, and you usually stick to results on the first page. For this reason, ranking and ranking tracking are crucial components of SEO for businesses. This post discusses website ranking and ranking tracking and why both are vital to the success of your online marketing efforts.
What Is Ranking?
Google’s search engine is based on queries. When someone searches, they type words or phrases into a search bar. These words are called keywords. Google provides search results based on the specific term being inserted (ranking). Each keyword has its list. In addition, search results are affected by factors such as the searcher’s region, previous searches, preferences, and more. Since there are so many factors that affect ranking performance on individual searches, SEO tools show keywords according to their average position on the SERPs.
What Is Rank Tracking?
Rank tracking is defined as regular monitoring of your website’s ranking on the search engine results page. Most SEO’s track the ranking of their target keyword positions and competitors’ ranking and SERP features. You can easily track your search engine rankings and your competitor’s with dedicated rank tracking platforms.
What Are The Benefits Of Keyword Rank Tracking?
Keeping track of your keyword rank is vital for monitoring your search visibility status and making sure you’re ranking high on Google for your top keywords. The best marketing plan includes regular SEO rank monitoring to assist in making necessary adjustments. The benefits include:
Identify Working Trends
Your SEO efforts can be improved by accurately tracking rankings and keyword positions. Millions of searches are conducted daily on the internet. Some keywords may not work for you, and that’s fine! Instead, focus on improving your ranking for your best keywords and disregard the rest. You can only identify what works for you when you track them with tracking tools.
Tracking SERPs will allow you to keep an eye on your competitors and discover where their strengths and weaknesses lie. You can find out what a competitor has done differently in their SEO strategy to keep your website current. It is also valuable to check the keyword rank on competitors’ sites. You will optimise your SEO campaign by learning which shared keywords are the most effective for them.
Track Your KPIs
Ultimately, your goal is to make money. Your site will be seen by people searching for relevant keywords when you implement effective rank tracking. It is now your responsibility to convert sales once your business appears on Google’s home page. If your website ranks high on Google, you are sure to increase revenue by bringing in more relevant leads, regardless of what you’re selling.
Be careful not to rush. With time, rank tracking will become a fundamental part of your analytics system. It is a competitive world on Google, but once you have a good strategy in place, you will bring in new clients and customers just where you want them to be.