Number of days after exposure where a vendor will attribute visits to a campaign. This can vary by business and category.
Conversion window depends on the product buying cycle, where it can be 2 days, 7 days or even 30 days conversion window. When you are running a digital media campaign, suggested conversion window is 7 days, it helps in assisting correct view through conversions or click through conversion, also saves discrepancies.
« Back to Glossary Index