5 Facebook Live Tips to Improve Online Advertising and Boost Brand Awareness

In 2015, Facebook released Facebook Live, a feature that enables individuals, groups, and businesses to connect with their audiences via video. Ever since, this feature has been used by companies for several purposes, such as improving their online advertising and boosting their brand awareness. Over the years, the strategy has Continue Reading

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Facebook Blueprint Certification Preparation Pointers

Facebook Campaign structure is divided into three parts: A Campaign Ad Set Ad In Facebook, Placements available via below products are: Facebook Feeds (mobile and desktop) Instant Articles (mobile only) In-Stream Videos (mobile and desktop) Right Column (desktop only) Suggested Videos (mobile and desktop) Instagram Feed (mobile only) Stories (mobile Continue Reading

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Instagram Advertising v/s Facebook Advertising

Introduction Instagram came into existence in 2010 and today has a user-base of 1 billion users. In 2012, it was acquired by Facebook founder Mark Zuckerberg. Facebook was launched in 2004 and has grown to become the largest social media platform. It has an active user-base of 2.1 billion. User Continue Reading

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How to plan your Social Media Marketing?

Growth of the Internet has lead to a massive surge in user base on social platforms. With over 4 billion active users on Facebook, Twitter,  Instagram, YouTube, Whatsapp makes these platforms most preferred avenues for brands to advertise their products. In the current era of globalization, every brand is aiming to move to Continue Reading

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How to advertise on Facebook and Twitter?

Facebook: For advertising on Facebook , visit your business Facebook page in the Admin Panel, click on “Ads Manager” button (top right). Here you can set a budget and create your ads. Once you’re done, your ad will now be launched. This ad is very simple and basic one. However, Continue Reading

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Custom Audience Targeting on Facebook

Custom Audience targeting on Facebook is by which you can reach to specific customers by showing ads to the people you know direct or through 3rd parties like Email addresses, phone numbers, iOS IDFAs, FB user IDs, App user IDs, users on your website, app. Using Custom Audiences and objective-based Continue Reading

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Facebook vs Google Advertising, which platform to invest in online advertising?

We’ve recently heard that Facebook has overtaken Google and now exceeds more visits to your page. However, from a business owner perspective, the problem is what is the best place to invest your advertising budget to acquire new customers. Both platforms are PPC, which means you only get paid when Continue Reading

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Facebook eye on Microsoft’s Ad platform ATLAS

It’s true that Facebook is making a lot of actions these days.Nobody is sure what is facebook planning to do in coming days.Reports recently said that facebook is now trying to buy Microsoft’s Ad platform Atlas.It seems facebook is not planning to give a fresh start, While there are some technological Continue Reading

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Facebook to launch ROI tool (Self-service conversion measurement tool)

Facebook again with it’s new tool which will allow advertisers to track the actions of Facebook users post-click., conversions to their external pages and allow all businesses to track their success on Facebook. This improvement will help marketers better understand how their ad campaigns drive online actions and also help Continue Reading

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Mobile OS targeting enabled for FACEBOOK advertisers too !!

Now targeting of Ad on which mobile can be customized too as per Mobile OS . If any advertiser just want that his Facebook Ad should appear only for iphone users , they can target Iphone from placement level, similarity for other devices too like itouch, ipad and ipods. Now Continue Reading

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