Facebook vs Google Advertising, which platform to invest in online advertising?

We’ve recently heard that Facebook has overtaken Google and now exceeds more visits to your page. However, from a business owner perspective, the problem is what is the best place to invest your advertising budget to acquire new customers. Both platforms are PPC, which means you only get paid when Continue Reading

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Facebook to launch ROI tool (Self-service conversion measurement tool)

Facebook again with it’s new tool which will allow advertisers to track the actions of Facebook users post-click., conversions to their external pages and allow all businesses to track their success on Facebook. This improvement will help marketers better understand how their ad campaigns drive online actions and also help Continue Reading

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Facebook knocks Datalogix For Ad Tracking

Facebook has stepped more inside regarding the data work and has tied up with datalogix ( a data company that specializes in tracking consumer behavior ) to better understand user behavior and the effectiveness of different in-site advertisements.Also the goal is to measure the effectiveness of Facebook ads for large brands at scale. All Continue Reading

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Facebook and Twitter improving ad targeting

Facebook and twitter both were working on the behavior targeting capabilities and they have finally enhanced their targeting features so as enabling advertisers to better target the social sites’ users. Facebook is in mood to update ad retargeting based on users’ email addresses, phone numbers and app user identities soon.This will enable advertisers to Continue Reading

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