Podcast As A New Marketing Channel

The message carried by words is hidden in the tone, and when listening to sound, you can hear the emotion behind every word. Podcast is one of the most current marketing strategies for successful ventures. The Content Marketing sector has experienced enormous changes in the past years. And if you Continue Reading

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How Brands Become Irrelevant

Brands seeking consumer acquisition and long-term loyalty must develop and maintain cultural relevance now more than ever. Why brands fail is a subject that senior management frequently questions and, no doubt, causes many sleepless nights for brand managers. Brands fail in their most basic form when people stop asking for Continue Reading

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Understanding Organic SEO vs Paid Search Engine Marketing

Over ninety percent of experiences on the internet start from a search engine result. This explains the over three billion searches that Google Search Engine – the biggest search engine – receives every day. Every business understands the importance of search engines and appearing on the front page of their Continue Reading

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5 Tips To Optimize Your Advertising on A Global Scale

International advertising is a challenge for many businesses. It is not easy to develop a creative strategy that can be effective with a global audience. In addition, the world has become more integrated and interconnected than ever before, which means that businesses need to be aware of how they can Continue Reading

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How To Make Your Digital Marketing Strategy a Real Success?

Digital marketing is the process of developing, executing, measuring, and optimizing digital marketing campaigns to achieve business objectives. It’s a way for companies to reach potential customers on the Internet. Digital marketers use demographic data about their target audience as well as psychographic data such as interests or lifestyle information Continue Reading

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How to Leverage Influencer Marketing to Enhance Brand Awareness?

Brand recognition is crucial because it is nearly difficult to reach end goals, such as lead generation and sales without it. It is, in fact, the initial stage in the selling process. As a result, the entire game is dependent on employing proper branding strategies – those that address relevancy Continue Reading

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SEO Checklist for 2022 – What Should You Not Miss This Year?

The search engine giant Google made many changes in the SEO space in 2021. Google has been implementing such changes to improve the user experience on the search engines. Their activities range from removing link spam to rewarding detailed reviews. Core web vitals was an initiative to improve the user Continue Reading

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Ideas to transform your digital marketing and advertising in 2022

There can be little doubting the tremendous transformative effect the web, tech, and computers have had on the world of advertising and marketing. From simple showcase corporate websites right through to dedicated mobile apps and expansive, 24/7/365 e-commerce stores, the web has utterly transformed the options available for firms to Continue Reading

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