Video Player-Ad Interface Definition is fundamentally an API to communicate to the video player from within the ad unit through various exposed API calls.

The VPAID API is baked into the JavaScript of the creative to give certain commands to the publisher video player such as “Pause your video; the user wants to expand the ad” or “You can resume playback; the user has closed the ad.” These instructions allow for a seamless integration between the player content and ad experience. Moreover, it’s an adopted standard in the industry backed by the IAB and others. It also handles the interactivity, and VAST handles the delivery. Using both to your advantage will allow your ad tag to run across multiple video players with ease, but make sure you reach out to the certain publishers to ensure that their player is VAST compliant and can handle the VPAID API before developing your creative execution.

Difference between VPAID AND VAST

When we say the video player is vpaid compliant it clearly means that the player supports all tracking possibility of the ad that is being run on the video player, it’s a standard which is set by IAB which makes it easy all across the run rich media video ads over the video plus track them completely. Tracking has limitation on VAST compliant players which VPAID has made it possible.

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