video content for advertising

4 Ways to Create Engaging Video Content For Advertising

Video content is more important than ever from a marketing perspective, but the high profile status it has attained also brings challenges with it. The main hurdle to overcome is that of creating compelling clips that outshine the competition in a marketplace that is already overflowing with attention-grabbing content. With Continue Reading

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5 Ways to Lower Your Agency’s Production Costs for Video Ads

Every business — regardless of industry or size — has the bandwidth to produce conversion-driven video ads, yet there is a misconception that good video production is only possible for large creative teams with even larger production budgets. In reality, there are less barriers to entry now than ever before.  Continue Reading

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Kick Start Your Influencer Marketing Strategy Excellence Today- With Seeding Up Platform!!!

The first step to becoming a successful influencer marketer is achieved by connecting your team of influencers and your campaigns through a powerful platform. Just in case you haven’t started your journey of becoming an influencer marketer or gained some interest lately- it is important to come up with the Continue Reading

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Vast Tag Example!

VAST tags are generally used in XML format, below we will the tree structure of a VAST tag. Definition of XML – Version, file, etc. <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>…</VAST> Parent or Root element: <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″><Ad id=”306848238″>…</Ad> </VAST> Sub Elements: <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>|<Ad id=”000000000″> <InLine> <AdSystem>DCM</AdSystem> <AdTitle>In-Stream Video</AdTitle> <Error>…</Error> <Impression>…</Impression> <Creatives>…</Creatives> <Extensions>…</Extensions> </InLine> </Ad> </VAST> Sub-Element: Impression: The below Continue Reading

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