5 Ways to Lower Your Agency’s Production Costs for Video Ads

Every business — regardless of industry or size — has the bandwidth to produce conversion-driven video ads, yet there is a misconception that good video production is only possible for large creative teams with even larger production budgets. In reality, there are less barriers to entry now than ever before.  Continue Reading

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Why It’s Necessary to Make Creative Video Content for Advertising?

It’s no secret that the world has gone digital. To keep up, businesses need to have a digital face for their work. People want to be able to research you online before they become customers or clients. They want to get a feel for your work. It’s also no secret Continue Reading

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Kick Start Your Influencer Marketing Strategy Excellence Today- With Seeding Up Platform!!!

The first step to becoming a successful influencer marketer is achieved by connecting your team of influencers and your campaigns through a powerful platform. Just in case you haven’t started your journey of becoming an influencer marketer or gained some interest lately- it is important to come up with the Continue Reading

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How to Generate More Traffic to Your Online Store?

In the last few years, online shopping has become the most popular form of shopping among people of all generations. There are a lot of people who still go to the mall because it offers a different shopping experience, but buying items you need from the comfort of your home Continue Reading

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25 OTT Players in India that you should know

Eros Now: Has the maximum content among all OTT players in India Launched in 2015, owned by Eros International Over 80 million registered users Massive collection of over 10 thousand movies, 100000 music albums, and 100 TV shows Subscription in 49 per month (non HD) and INR 99 per month Continue Reading

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Vast Tag Example!

VAST tags are generally used in XML format, below we will the tree structure of a VAST tag. Definition of XML – Version, file, etc. <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>…</VAST> Parent or Root element: <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″><Ad id=”306848238″>…</Ad> </VAST> Sub Elements: <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>|<Ad id=”000000000″> <InLine> <AdSystem>DCM</AdSystem> <AdTitle>In-Stream Video</AdTitle> <Error>…</Error> <Impression>…</Impression> <Creatives>…</Creatives> <Extensions>…</Extensions> </InLine> </Ad> </VAST> Sub-Element: Impression: The below Continue Reading

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