The records that an ad serving software keeps each time it serves an ad and the ad is clicked on. These statistics may be as simple as total impressions and click throughs or more detailed info such as browser types, geographical location, operating system and more.

« Back to Glossary Index

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>