Difference between Ad Serving and Ad Tracking
||In this, the creative is hosted in an Ad server and Ad tags are shared with the Publisher
||In this, creative are hosted at the publisher end, only impressions and click tracker are shared by the advertiser/agency with the publisher.
||It provides us all the details like impressions, clicks, verification and attribution data.
||It doesn’t provide verification and attribution data since creative are hosted at publisher end
||We can exceed the weight limit of creative since creative are hosted at our server
||In this we have to develop the creative as per publisher ad specs
||The bigger advantage of ad serving over ad tracking is that it gives us control and check if our ad is appearing at the right place
||The control is completely with the publisher and for any change, the dependence is on publisher who is hosting the creative
||Post impressions or post clicks activity is very important for advertisers today and is feasible when the ads are served at advertiser end
||Tracking does not help in detailed post impressions or post click activity data
||Ad tags are little difficult to be manipulated, if done by the vendors it can be easily caught
||Ad trackers can be easily manipulated and can be misused
||Reporting is seamless
||Maximum of the time you are dependent on publisher to get the final reports
||Creative optimization is easy to manage as the creative control is the one who is serving it
||Creative optimization is managed by the publisher as they are the one who is serving the creatives
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