Difference between Advertiser and Publisher
||An advertiser is the one who pays the money to get his advertisements shown
||A publisher is the one who gets money for showing the ads on his site
||An advertiser owns or controls the actual product or service that is being advertised because as he is the one who commands the product advertising
||The publisher advertises the actual product or service and drives the user to the advertiser page to fill out the form or make a purchase or read more details on the product.
||Advertiser is also known as a retailer or merchant
||Publisher can be an affiliate or reseller or basically a site promoting businesses
||Makes money by ROI, i.e. by selling the advertised product
||Makes money by publishing the advertisement
||The ones who used Google AdWords is an advertiser always
||The ones who signs up in AdSense is called as publishers where they get paid for running ads
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