The independent outsourced companies that specialize in managing, maintaining, serving, tracking, and analyzing the results of online ad campaigns.It is the technology that pushes ads out to websites and allows advertisers to track the performance of these ads. They deliver targeted advertising that can be tailored to consumers’ declared or predicted characteristics or preferences.
When using third party ad serving, the creative is hosted on the third party server and the publisher ad server hosts only a third party tag which redirects to the third party ad server to deliver the creative.

The third party ad tag placed at the publisher / network server level can be an IFRAME or Javascript tag.

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