S No.Google AnalyticsOmniture
 1.It’s completely free and is a best tool for smaller businesses or websitesOmniture is typical and involves some cost ($30K – $100K) during implementation, you don’t find free login to see Omniture working
 2.Implementation process is much more easier then Omniture as it does not involves a lot of pre configuration at the page levelOmniture needs technically smart people and can be handled by the ones who already knows end to end process of Omniture. This requires heavy configuration at the page level which in turn is beneficial as you get to see all the user behavior
 3.Google Analytics can be used as an enterprise platform but not as apt as Omniture, it’s an amazing tool for basic trackingOmniture is completely an enterprise platform which is majorly used by bigger firms like HP, Microsoft, etc.
 4.Real time traffic reporting is possible in GAReal time data is seen but there is a lag of around 2 hours
 5.Only 5 custom variables can be defined in GA free service whereas paid can provide 50 variablesOmniture provides a limit of 75 traffic properties, 75 conversion variables and 100 events per report suite
 6.You cannot capture personal identifiable data in GA, it is against Google policiesIt is allowed in Omniture and also provides access to individual visitor data
 7.CRM integration is not possibleAllowed
 8.Google Adwords can be integratedNot possible
 9.GA does not allow to import any user dataIt allows to import external data but with conditions and requires insight understanding
 10.Graphing of elements with the data is not a feature provided in GACustomized graphical layout is possible in reports
 11.It provides real time activity monitoringNo real time alerts are possible
 12.Tracking script which has to be implemented on the page is very easy to generateThe base tracking script is easily available through Admin Console Code Manager, but any further customization requires manual coding
 13.You get the real time users but not complete report in real time, you need to wait for 24 hours to see yesterday’s performance100% real time data and is a best tool if optimization is priority
 14.GA does not provide any customer supportIt does provide and is a lot helpful when managing for a heavy client
 15.Only 4 goals can be tracked100 goals can be tracked
 16.It stores cookies for 30 daysIt stores cookies for 15 years
 17.Pre-defined and custom filters available at the profile levelLimited filtering options
 18.Google Analytics keeps data up to 25 monthsIt keeps all website data collected as long as you’re a customer.
 19.Time spent on a form can be countedTime spent on each field of a form can also be counted
 20.GA main skill is online marketing analyticsOmniture’s main skill is web analytics and optimization 

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