Difference Between Google Analytics & Omniture

S No. Google Analytics Omniture
 1. It’s completely free and is a best tool for smaller businesses or websites Omniture is typical and involves some cost ($30K – $100K) during implementation, you don’t find free login to see Omniture working
 2. Implementation process is much more easier then Omniture as it does not involves a lot of pre configuration at the page level Omniture needs technically smart people and can be handled by the ones who already knows end to end process of Omniture. This requires heavy configuration at the page level which in turn is beneficial as you get to see all the user behavior
 3. Google Analytics can be used as an enterprise platform but not as apt as Omniture, it’s an amazing tool for basic tracking Omniture is completely an enterprise platform which is majorly used by bigger firms like HP, Microsoft, etc.
 4. Real time traffic reporting is possible in GA Real time data is seen but there is a lag of around 2 hours
 5. Only 5 custom variables can be defined in GA free service whereas paid can provide 50 variables Omniture provides a limit of 75 traffic properties, 75 conversion variables and 100 events per report suite
 6. You cannot capture personal identifiable data in GA, it is against Google policies It is allowed in Omniture and also provides access to individual visitor data
 7. CRM integration is not possible Allowed
 8. Google Adwords can be integrated Not possible
 9. GA does not allow to import any user data It allows to import external data but with conditions and requires insight understanding
 10. Graphing of elements with the data is not a feature provided in GA Customized graphical layout is possible in reports
 11. It provides real time activity monitoring No real time alerts are possible
 12. Tracking script which has to be implemented on the page is very easy to generate The base tracking script is easily available through Admin Console Code Manager, but any further customization requires manual coding
 13. You get the real time users but not complete report in real time, you need to wait for 24 hours to see yesterday’s performance 100% real time data and is a best tool if optimization is priority
 14. GA does not provide any customer support It does provide and is a lot helpful when managing for a heavy client
 15. Only 4 goals can be tracked 100 goals can be tracked
 16. It stores cookies for 30 days It stores cookies for 15 years
 17. Pre-defined and custom filters available at the profile level Limited filtering options
 18. Google Analytics keeps data up to 25 months It keeps all website data collected as long as you’re a customer.
 19. Time spent on a form can be counted Time spent on each field of a form can also be counted
 20. GA main skill is online marketing analytics Omniture’s main skill is web analytics and optimization 

2 thoughts on “Difference Between Google Analytics & Omniture

  1. Alex Brees

    Can you tell me more?

    • Hey Alex,

      More difference between them are little practical i.e. while using both the platform you will see a lot of small differences between them.


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