Standard Banner and Rich Media

 

                   STANDARD BANNER                            RICH MEDIA
1. Standard banners are simple banners of gif, jpeg or flash. They usually include text with a visual such as a logo or a graphic Rich media are those ad which has audio/video in it, i.e. rich with its behavior
2. Less in size, advantageous when the purpose is only branding Heavy file size
3. Less or almost no interactivity i.e. STATIC Highly interactive i.e. DYNAMIC
4. No other technology can be used with standard banners Rich media can synchronize with technologies like Java , JavaScript , DHTML also
5. These only have one interaction i.e. on click it leads to advertiser landing page It can have number of interactions

2 thoughts on “Standard Banner and Rich Media

  1. Naveen

    Thanks– informative!!!

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