Advantages of Programmatic Buying

  • Cost Effective – We have user data beforehand which helps in purchasing each impression as per targeting required and this saves a lot of unnecessary impression. Though the impression served are based out of data the chances of conversion or required outcome is more thereby affecting the ROI positively.
  • The programmatic purchase creates value, efficiency and performance for advertising market
  • Better targeting of consumers – Programmatic buying enables advertisers to target the right audience in the right environment.
  • Transparency – Transparency on the inventory bought provides additional reassurance to advertisers that their brand equity is preserved.
  • Better monitoring of campaigns – You can always run your campaign as per your need, easily adjusted as per plan
  • Quick Catch – Programmatic buying helps connect advertisers with audiences faster and smarter, on any device and on any channel in milliseconds.
  • Enhancing the value of content
  • Advertisers benefit from the improved performance of their campaigns and higher their productivities
  • Efficient buying platform – Real fact of programmatic is that it has reduced a lot of manual approach and also have cut down the unnecessary middlemen from the ad buying process. Unnecessary negotiation on pricing, positioning is no more a part of programmatic buying which saves a lot of time and yes money too
  • The rapid expansion of programmatic have led to better organize the practices of digital sector without making any compromise on the imperative transparency, responsible regulation is possible for the benefit of all market players and the future of this burgeoning sector
  • Inventories are becoming more and more qualitative – To every best thing it takes time so did programmatic took, but now it’s functioning full-fledged. Initially publishers or advertisers were reluctant at first but slowly they started to invest with smaller budget and now they can see benefits out of it, similarity publishers see better earning and have started to participate more via RTB thereby leading to qualitative inventories for advertisers.
  • For publishers, the programmatic is a real opportunity, sometimes a salvation – Some publishers quickly understood the interest of programmatic effect to promote their inventories and came together to create large market places and achieve critical mass and some still needs to be educated about its potential which we all are sure soon will happen. The effectiveness of RTB campaigns allowed publishers to revalue digital advertising. The display average CPM increased by a good percentage then before leading to much more earning then before and is supposed to go higher in coming times
  • Programmatic performance is recognized by advertisers – The programmatic purchase allows advertisers to better target their prospects or customers. Indeed, the algorithms are becoming increasingly fast and pointing the integrating data sets – first-party or third party – is increasingly important. The technology has gone far better, today companies collects the user data beforehand by using their predictive model thus enabling precise or accurate targeting. The Leads captured are more qualified, the conversion is coming at lower cost than traditional purchase basically helping advertiser in better ROI which makes them more satisfied

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