An important and negotiable area in an Insertion order , Out-clause is the time taken by ad network or publisher to block off the advertiser banners from displaying or throwing it’s impressions. It is basically the time tenure decided between the advertiser and publisher or ad network while signing the insertion order. The time starts after the notice from an advertiser to stop the campaign from delivering.
The typical out clause time frame is 24 – 48 hours.
This means if you decide to pause the media buy, the advertiser has no
obligation to discontinue billing or delivering traffic until 24 – 48 hours of you
making the request. This is because Advertisers prefer shorter out clauses, especially when testing a new publisher or ad network because at times even 24 hours is too much to burn up all your budget and spend the left over impressions.