Attribution Model and its Types in Marketing

Does a buyer visit your blog or website and instantly make a purchase? Although this would be an ideal scenario but it rarely happens.  A customer traverse through multiple channels, interact with the brand on various platforms before finally buying the product.  Assessing the Return on Investment in this scenario can be tricky. It gets…

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Effective Strategies That’ll Help Improve the SEO Ranking of Your Website

Search engine optimization is the single most important factor in getting your website seen. If you have a business, you should be investing in SCO services. Now, the way in which one goes about optimizing your presence on a search engine determines whether or not it is effective. What good is it having an amazing,…

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