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Targeting New Home Buyers with Marketing

First-time buyers are your ideal client base, and you need to target them in your marketing strategy. All homeowners were once first time buyers, and if you provide them with excellent service, you stand a good chance of getting repeat customers and referrals in the future. Targeting first time home Continue Reading

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Here Is How You Can Boost Your Digital Marketing Strategy In 3 Steps

Social media giants like Facebook may have gotten into some controversies recently, but it is still one of the best ways to promote your business. And the same thing goes for search engines like Google and Bing. As of today, there are more than 4 billion people who are using Continue Reading

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Live Videos For Marketing

Content in the form of video has always been preferred over text. Taking it to step further, live videos have emerged as the most powerful marketing medium for brands to interact with customers.  Live streaming allows the brands to connect with the people, get their immediate feedback and expand the reach.  All Continue Reading

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Rise of TIK TOK

Tiktok has emerged as the fastest growing social media platforms. Until a couple of years back, any discussion regarding social media would feature Facebook, Instagram, Twitter, Pinterest. But today there is one more that would certainly feature in that discussion, it’s Tiktok. It is rising up the charts at an Continue Reading

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Best SEO Tools for Beginners

Search Engine Optimization (SEO) has become an integral part of contemporary Internet marketing. You could be running a virtual business/store/blog. It does not matter. If you wish to welcome more visitors to your website, ensure that its search engine rankings remain at the top always.  Now, as a novice, you Continue Reading

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25+ Writing Tools to Take Your Content From Good to Great

Billions of websites are fighting for the attention of potential readers and subscribers through the content they publish. Billions of new material are published every day. This is a very complex, but at the same time effective way to compete. Therefore, in this article, we decided to collect the most Continue Reading

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Instagram Advertising v/s Facebook Advertising

Introduction Instagram came into existence in 2010 and today has a user-base of 1 billion users. In 2012, it was acquired by Facebook founder Mark Zuckerberg. Facebook was launched in 2004 and has grown to become the largest social media platform. It has an active user-base of 2.1 billion. User Continue Reading

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Attribution Model and its Types in Marketing

Does a buyer visit your blog or website and instantly make a purchase? Although this would be an ideal scenario but it rarely happens.  A customer traverse through multiple channels, interact with the brand on various platforms before finally buying the product.  Assessing the Return on Investment in this scenario Continue Reading

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Effective Strategies That’ll Help Improve the SEO Ranking of Your Website

Search engine optimization is the single most important factor in getting your website seen. If you have a business, you should be investing in SCO services. Now, the way in which one goes about optimizing your presence on a search engine determines whether or not it is effective. What good Continue Reading

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5 Things You Should Know About Digital Marketing

The digital age has changed the way things are done around us. Most businesses have shifted, integrated or added digital marketing to improve sales and revenue. Businesses that are technologically inclined and those that realize the importance of digital marketing are given the edge when it comes to innovation, strategic Continue Reading

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