What are Site Served Campaigns ?

When you first read the word “site-served“- the first answer that comes to your mind is when an ad is specifically served on a specific site it is a site-served campaign. But NO it is not like that. A campaign is basically divided into two division – site served or third party served.How the ad…

Read More

What is cookie window and why should it differ from campaigns to campaigns?

A cookie is a small file of some alphanumeric data which is sent from a website to your browser.It’s a small file but plays a bigger role in online advertising and not only in advertising but also helps in fast accessing of a website visited earlier, like login, preferences, settings, etc. A cookie window is…

Read More

Are Advertiser and Publisher really confused about IPAD mini ?

Reaching or say engaging the audience wherever on any screen , device is always the mission of online advertising and when it’s about Apple , advertising industries take it more seriously. Apple recently introduced it’s new product “iPad Mini” whose size is more like smartphones but the resolution and everything is like ipad 2 …

Read More

MICROSOFT says: We are committed to PRIVACY and putting people FIRST

From the aspect of user it sounds so good to know about Microsoft new approach but this same approach gives a blast to Ad industry’s . Microsoft is coming up with privacy feature as default called as “DO NOT TRACK” in internet explorer 10 which will be set as default , IE 9 already had…

Read More

Google becomes online advertising king !

Google the forever king in online world has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile. Google now holds more share than any other company in each of the US search, display and mobile advertising markets.Google will see a 38 per cent…

Read More

Mobile catching up to TV

Strange but true that today people are spending as much time as they spend watching TV and which is great news for the mobile advertiser that they can utilize this benefit of users using mobile as media to entertain them.Recently survey gave this result that mobile is catching up to time spent on TV.If you…

Read More

Facebook and Twitter improving ad targeting

Facebook and twitter both were working on the behavior targeting capabilities and they have finally enhanced their targeting features so as enabling advertisers to better target the social sites’ users. Facebook is in mood to update ad retargeting based on users’ email addresses, phone numbers and app user identities soon.This will enable advertisers to reach Facebook users who are…

Read More