UTM To Angelfish

Urchin traffic monitor  , popularly called as UTM tracking method is used for tracking sessions to a website or better say it helps in tracking the performance of a website in terms of the number of visitors, activity of the user on the website plus the time spent. UTM is best for giving accurate unique visitors. Example of…

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Google expands True View ads to Apps and Games

Google’s TrueView which was launched in 2010 (one of YouTube’s most successful ad formats) is expanding in different formats due to user engaging more on it.Last august true view skippable ads were expanded to mobiles and now they are into Apps and Games. True View ads come in two forms : Ads with a five…

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New technology (SpotSynch) will lead to – “Instant call to Action”

Zeebox announces the launch of the world’s first automated advertising platform called “SPOTSYNCH” that delivers targeted digital ads on smartphones and tablets that are synchronized with linear TV spots.It means SpotSynch will show users targeted digital advertisements simultaneously with specific TV programs and commercials.It will allow advertisers to serve ads within the zeebox app at…

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What is negative retargeting ?

Negative re targeting is related to frequency capping, but slightly more finessed. Basically it means not showing the user an ad for something that they have already purchased.So It’s like Why invest advertising budget into an ad for something the user has already purchased – disrespecting the user and running up the advertising bill at the same time?…

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What is ‘out clause’ in an online advertising ?

    An important and negotiable area in an Insertion order , Out-clause is the time taken by ad network or publisher to block off the advertiser banners from displaying or throwing it’s impressions. It is basically the time tenure decided between the advertiser and publisher or ad network while signing the insertion order. The time starts after the…

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What are Site Served Campaigns ?

When you first read the word “site-served“- the first answer that comes to your mind is when an ad is specifically served on a specific site it is a site-served campaign. But NO it is not like that. A campaign is basically divided into two division – site served or third party served.How the ad…

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What is cookie window and why should it differ from campaigns to campaigns?

A cookie is a small file of some alphanumeric data which is sent from a website to your browser.It’s a small file but plays a bigger role in online advertising and not only in advertising but also helps in fast accessing of a website visited earlier, like login, preferences, settings, etc. A cookie window is…

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Are Advertiser and Publisher really confused about IPAD mini ?

Reaching or say engaging the audience wherever on any screen , device is always the mission of online advertising and when it’s about Apple , advertising industries take it more seriously. Apple recently introduced it’s new product “iPad Mini” whose size is more like smartphones but the resolution and everything is like ipad 2 …

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MICROSOFT says: We are committed to PRIVACY and putting people FIRST

From the aspect of user it sounds so good to know about Microsoft new approach but this same approach gives a blast to Ad industry’s . Microsoft is coming up with privacy feature as default called as “DO NOT TRACK” in internet explorer 10 which will be set as default , IE 9 already had…

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Google becomes online advertising king !

Google the forever king in online world has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile. Google now holds more share than any other company in each of the US search, display and mobile advertising markets.Google will see a 38 per cent…

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