FloodLight Tag Remarketing Tag
A floodlight tag is an image pixel that is created within DFA and resides on the Advertiser’s webpage A remarket tag is used to remarket or show ads to users who’ve previously visited your website as they browse the Web
List of users can only be utilized within DCM and DBM Remarketing list is prepared which is used for showing ads
It allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser’s ads No such functionality remarketing tags can provide, they just help in targeting right audience
They are of two types: Counter and Sales, counter tag is used by advertiser for capturing the activity of users while sales is used to capture specific information about a purchase There is no type, one type of remarketing tag covers it’s functionality
Floodlight tag is a best way to know about your user activity or the effectiveness of the online campaign Remarketing is a powerful way to stay engaged with your target audience.
There is no such division on users can be made. You can divide users as per the sections of your website they shown interest, like gadget, fashion, sports, etc.
It cannot be used for creating audience list With Remarketing tags you can develop rich and detailed audience
It capture conversions associated with users that came in contact with your online campaigns, either by clickor by impression It captures the user behavior to retarget or remarket the user.
Floodlight tag is often used as a container for retargeting and confirmation pixels for publishers. Remarketing tag also forms a pool of data to target the right audience as per remarket list

 

17 thoughts on “Floodlight Tag and Remarketing Tag”

    1. Hi Tejash,

      Sorry about the delay.
      To differentiate between both, there is only one major difference i.e. Spotlight tags were image tag as default where as Floodlight tags are generally iframe.
      Floodlight is just an advanced version of Spotlight. Now in DCM(DFA) there is no spotlight tag option but only Floodlight.

      You can check this link to know in more detail about the change:http://doubleclickadvertisers.blogspot.in/2011/03/simplifying-conversion-tracking-in-dfa.html

      Regards,
      kOA

  1. Are you sure ? that we cannot use floodlight tags to create audience list.
    As far as I know, we can use them.
    It’d be great if you could share some insight.

    1. Hi Krish,

      Floodlight is more to do with digital campaigns and not page analytics. Floodlight helps you to track each and every action after the user visits to the landing page plus gives the complete path to conversion. There are multiple example which can differentiate between analytics and floodlight

      Regards,
      kOA

  2. 1.A floodlight tag is an image pixel that is created within DFA and resides on the Advertiser’s webpage A remarket tag is used to remarket or show ads to users who’ve previously visited your website as they browse the Web. 2.They are of two types: Counter and Sales, counter tag is used by advertiser for capturing the activity of users while sales is used to capture specific information about a purchase There is no type, one type of remarketing tag covers it’s functionality. You can read more about DoubleClick Campaign Manager on http://www.beyondeverything.co.uk/ad-operations.html and similar articles on our blog articles on http://www.beyondeverything.co.uk/blog

    1. Hi Anil,

      You can but that is something which Doubleclick does not allow, there are different ways that you can play on. But officially it is only click based remarketing, so let’s stick with click based.

      Regards,
      kOA

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