If you’re concerned that your website isn’t getting enough traffic and isn’t ranking high enough on any of the major search engines, then there are a few things that you can do. This article will outline some powerful strategies for improving your website’s traffic in 2021:

Optimise for Search Engines

Websites that appear on a search engine’s first page receive much more traffic than websites that appear on the second or third pages. Search engine optimisation (SEO) can help to make your website more visible. This visibility will ultimately increase organic traffic.

You can optimise your website yourself or alternatively hire an SEO firm to do it for you. According to a specialist SEO Agency Sydney, Prosperity Media, an SEO agency can increase your website’s traffic by up to 400,000 visitors per month. If you want to optimise your website yourself, however, then here are a few ways that you can:

  • Compile a list of target keywords relevant to your sector;
  • Research what your competitors are doing to drive keyword traffic;
  • Make your content titles clear and to the point;
  • Write intriguing meta descriptions that encourage viewers to click through to your page;
  • Use alt tags for your content’s images.

You will also need to make sure that your content is compelling, clear, and to the point. For search engines to rank you on the first page, you need engaging content. 

Educational Content

Even if your website is an eCommerce website, you can still post educational content. Educational content is a fantastic way to draw in traffic. Be sure to relate your educational content back to the products that you are selling. If you are selling maps for example, then post geography-related content.

Engaging Titles

When you produce content for your website, you need to produce intriguing and engaging titles. These titles should captivate your viewers and encourage them to visit your website. Attention-grabbing titles can make your website rank better in Google’s SERPs.

A captivating title should use powerful descriptors, be clear, accurate, and to the point, and it should be short. You should never mislead your viewers with titles that are clickbait. Clickbait will drive people away from your website.

Viral Content

Viral content can lead to huge spikes in your website’s traffic. Viral content can be produced simply by reading news headlines and controversial subjects, and then writing your own summaries of them. Avoid plagiarizing other people’s opinions and offer your own.

Alternatively, if you have access to any hidden news or information that you don’t mind sharing, then you can do that. By producing your own viral content (as opposed to borrowing from the news) you can increase your website’s traffic massively. You should also consider sharing tips, hacks, and tricks.

Syndicate Your Content

Syndicating your content on high-authority websites can increase your website’s traffic massively. It isn’t easy to have your content syndicated in major publications, and it can take a while. You can start by building individual relationships with editors, journalists, and writers. As your relationships blossom into friendships, they will be more likely to publish your content.

Guest Posts and Guest Contributors

Guest posts can help to promote your name and your website’s content. Other websites’ readers, if they enjoy your content, will then seek you out. When you guest post, ideally only write articles about industries related to your own. You can also hire guest contributors to write on your website. This can draw their readerships over to your website, where, if they enjoy your content, they might stay.

Social Media

Social media is a great place to stir up interest in your website. Billions of people use social media every day. Create social media accounts in the name of your website or brand and begin posting news about content or products on them. When you’ve established a follower-base, interact with your followers. Small interactions encourage customer engagement.

You could also consider employing an ‘influencer’. Influencers are social media celebrities who, through their millions of followers, are able to make a living sponsoring brands and businesses. If you select an influencer carefully, you should be able to increase your website’s traffic.


Podcasting, over the course of the last decade, has become incredibly popular. Some podcasts now receive more listeners than national radio stations. They’re a great way to get your name and your website’s name out there. If you do produce a podcast, as with all content, it’s important to make it relevant to your website. Unnecessary and irrelevant content can actually rank you lower in Google’s search listings.

When you produce podcasts, make sure to invite engaging and well-known guest speakers. By inviting them to your podcast, you can endear yourself to their viewership.

Giveaways and Discounts

If you own an eCommerce website, then hosting giveaways and discounts can be a fantastic way to drive in traffic. A mistake to avoid is hosting regular giveaways. This can devalue your product or your service. Through social media, email, and other channels available to you, advertise giveaways and discounts. Encourage your customers to share these giveaways with their friends.

Email Outreach

Email outreach is a great way to improve your website’s traffic and reach your target audience. It’s important not to spam people, however. A website that sends too many emails about itself can be viewed contemptuously. Send emails offering discounts, giveaways, promotions, and sales. You should also send regular emails out just to remind people of your business.

Join Forums and Chatrooms

Joining forums and chatrooms, surprisingly, can bring in a lot of traffic. Ideally, you want to post on chatrooms and forums related to your business. When posting on forums, try to avoid being too promotional. If you spam promotional links, you could end up banned from a forum or chatroom. You should also make sure that you pick your forum accounts title carefully. When you do post content, make sure that it is high-quality and subtly references your website.

Improving your website’s traffic can be one of the best things that you can do for your business. You should promote and encourage organic traffic. You should also develop strategies that convert traffic into customers. All of the tips here will be useful in bringing in viewers, the rest is up to you!

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