Diversifying one’s marketing strategies has become the hallmark of this era. It is no longer acceptable to pour all your capital into one channel when you have dozens of others to capitalize on.

Digital marketing, in particular, is one of the increasingly popular options in the field of advertisement, which makes sense considering how most people are now completely reliant on technology. For newbies, though, digital marketing may seem too complex. However, with a solid plan, you will be able to propel your business forward with minimal costs. So, check out the next few recommended digital marketing strategies.

1) Play the Social Media Game

Yes, there has been a lot of buzz lately about the importance of social media in digital marketing, but have you actually started incorporating it into your advertising plan? According to recent statistics, 45% of the world’s population uses such platforms, meaning that you have a big chance of catching the attention of a lot of potential customers when you join them. However, don’t let popular platforms make you forget about the newer ones. Some business owners talk a big game about having a strong social media presence, only for their clients to find that their companies have profiles only on Facebook, Twitter, and Instagram. Ignoring platforms like Pinterest and TikTok can make you lose many leads. So, make sure to have a comprehensive social media strategy that takes into account all the viable websites you can join.

2) Get into SMS Marketing

While it may not be 2008 anymore, most people still use SMS to communicate with their friends and family, which is why you should not write off SMS marketing as a dead strategy. That said, the folk from VoxDirect.com point out that you have to be extra careful when leveraging this channel to avoid annoying your customers. For starters, they recommend that you never send unsolicited messages. Instead, you must ask your clients whether they want to opt-in your SMS program. Furthermore, you should not stick to a certain template when formulating your messages. To personalize your texts, let your customers’ interests guide you and send them offers accordingly.

3) Invest in Email Marketing

Email marketing is a digital advertising strategy that still has not fizzled out despite being used for years. To conduct a successful email marketing campaign, optimize your emails to make them shorter and straight to the point. You must also avoid including specific words, such as “discount” since they can cause your emails to be flagged as spam. Finally, include a call-to-action button at the end of your emails to entice customers to give your products or services a try.

4) Partner Up with Influencers

Even though influencers are a big part of social media, they deserve their own special mention. Not all business owners realize the importance of partnering up with influencers, thinking that building their followership organically is the only way to be successful on social platforms. Yet, why would you wait for years for this to happen when your company can witness exponential growth in just a few months? By bringing influencers into the fold, you will not only gain more followers, but you are also going to see a big increase in sales!

5) Try Ads

Some people believe in having a “purely organic” digital marketing approach, but this is not always feasible, especially if you own a startup and customers have not heard about your services yet. In this case, investing in Google Ads can give your website a huge boost. You can also look into creating ad campaigns on social media once you gain a sizable customer base.

6) Optimize Your Website and Content

All the previous tips are essentially pointless if your website is not up to par. Luckily, you can employ some simple ways to optimize it. First off, you have to reduce the loading time of your pages to three seconds or less by cleaning up the website’s interface and removing unnecessary plugins.

Moreover, you should pay attention to how the website behaves when viewed on mobile devices, as the vast majority of people use their smartphones to browse the web nowadays. Your content as well should be beneficial and free of unnecessary fillers. A long-tail keyword search can help you find the phrases that are most commonly associated with your industry, enabling you to incorporate them into your content.

Digital marketing should be the core of any company’s growth plan. Social media, emails, and SMS are all viable marketing channels you should invest in. As you gain momentum and generate more income, you will be able to run extensive ad campaigns and convince influencers to market your products. While digital advertising is not hard to understand, it is always recommended that you consult a professional marketer to decide on the tactics you are going to employ.

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