There are different methods available for you to digitally market various products and services. The internet has become a very useful tool for anyone who wants to sell products and wants to get a substantial number of customers as soon as possible.
If you are selling products, then you have probably heard about how Amazon has made it easier for retailers and up-and-coming businesses to get their products out into the market in a relatively short amount of time. You just need to know how to set up your AMS campaign so that it gets you the results you are looking for.
What is AMS?
Before we get into how you can use AMS and what you need to know to have a successful campaign, you first need to get an idea about what it is. AMS is an acronym for an Amazon service called “Amazon Marketing Services”. It is also known as Amazon advertising or Amazon ads. This service, which Amazon provides for the brands using the website to sell products, enables small and mid-sized businesses to be in the same field of competition as big-name brands. It can be utilized to put your products out there and increase your customer base which in turn increases your profit. The issue with any kind of digital marketing service is the fact that if you do not know how to properly use it, you will lose more than you are gaining in terms of profit. Using the tips provided here will ensure that you avoid these losses.
Setting a Goal
Now that you have set your mind on using AMS, you need to start planning your campaign according to different factors. The first step you need to do is setting clear goals and communicating them with your team. This gives you an idea of how much of a customer base you want your new product to have and how much profit you expect to gain from selling this product. Setting such goals will help you determine other factors, such as how much you are willing to spend on keywords and pay per click ads.
Optimizing Your Product listing
When writing your product listing on Amazon, you need to be very conscious of every word that you are adding to your listing’s description. You need to make sure that the product description you provide is going to allow your product to come up in the proper search results. This also applies to the title of the listing itself. You also need to show that your products are reliable by keeping the title and description as relevant to the product as possible. Writing descriptions that will result in your products appearing in search results for people looking for an entirely different product is not going to help your campaign’s chances of success.
Using Amazon Pay Per Click ads
If you are unfamiliar with pay per click ads, they are ads that show up on a webpage, but instead of paying for your ad’s presence, you are paying for when a user clicks on the ad itself. It is a great way of advertising because you do not spend money except if potential customers actually click on the ad. Amazon pay per click ads are quite helpful according to FreedomBoundBusiness.com because the ad listed on a search result page is integrated within the other product listings. This makes users believe that the product is actually listed at the very beginning because of how popular or high-quality it is.
Understanding Search Match types
Being able to optimize search words properly can get really confusing if you do not know the different match types and how each can help you lead potential customers to your product listing. There are three different match types found in AMS. Broad match is used if you want to have Amazon listing your product whenever the keyword you choose is present. In this type, it does not matter if there are additions to your keyword, your product is still going to show. Your keyword could be in the beginning, the middle, or the end of the search phrase and in this type of match type, your product would show even if there are misspelled words.
On the other hand, there is the exact match which is quite restrictive as it only shows your product if the keyword is present without any added words or phrases. The phrase match is basically middle ground. It allows you to narrow down the searches that retrieve your product as a listing and at the same time it allows words to be added to the search which broadens the net of targeted customers when compared to the exact match type.
Using these five tips, you are going to have a successful AMS campaign in no time. While it might take you some time to navigate through the different factors that could affect your product’s popularity and profit, when you get the hang of it, your revenues will be much higher. Now you can contend with well-known brands and get an increasing customer base in no time.