What is ads.txt? How does it work?

Programmatic Buying emerged as a revolution for advertising industry as it automated the buying and selling of ad inventory. It brought efficient way to serve right ad to the right customer. But as they say, each coin has two sides, even programmatic buying has. One side is the revolution that it brought, let’s know the…

Read More

Crowdsourcing in Advertising

It’s been a decade now since Advertising industry first heard something known as ” Crowdsourcing”. But off late the businesses have been keen on capitalizing the benefits which it brings to the table. Crowdsourcing: To simply put, the term crowdsourcing means outsourcing the designated task to the undefined, unknown large pool of people, aiming to…

Read More

What is Banner Blindness?

Banner Blindness is the tendency of web visitors to ignore the banner ads on websites consciously or unconsciously. This was first highlighted in 1988 via study “Banner Blindness: Web Searchers often miss obvious links” which was conducted by Jan Benway & David Lane. Factors causing Banner Blindness: The most obvious factor is the excessive amount…

Read More

Quick 12 Points to check for traffic to be declared as BOT or SPAM

A little of technical skills will help you catch unusual traffic easily but the ones without technical skills can also do. All you need to do is watch the post analytics data insightfully and try to figure out a pattern in the traffic. The below 12 points will give you a clear idea on the…

Read More

INTRODUCTION TO 247RTB

With the vision of “Providing cost effective and cross functional ad campaigns”, 247RTB integrates programmatic buying with real time bidding which enables their clients to achieve highly efficient and personalized advertising for their business. It’s one of the leading programmatic buying platforms with their headquarters based out of Tel-Aviv. Being a customer centric organization, they…

Read More

Decoding Data Management platform(DMP)

Data Management Platform: In a layman term, it’s a data warehouse, it’s a software that houses information and disseminates in a way that is useful to any business like agency, publisher. Agency now buy media across sites, exchanges and ad network, DMP help us to tie all this at one central place and help us…

Read More

Google Display Network vs Programmatic

GDN vs Programmatic: S. No. Google Display Network Programmatic 1. GDN is an ad network, a product of google which has millions of sites as an inventory (these inventories are the same ones signed up to google Adsense) An automated media buying platform where inventory is huge, it has a collection of ad networks, ad…

Read More

Static Click Tracker v/s Dynamic Click Tracker

What is a click tracker? A click tracker is a tagged landing page URL which helps to track the number of clicks happened on a banner, link, email, or any form of ad which is clickable. With the help of a click tracker, the success of an ad can be easily evaluated.   S No…

Read More

How does an ad exchange make money?

What exactly is an Ad Exchange? An What is an ad exchange? is a big pool of ad impressions. Publishers put their Ad impressions into the pool hoping someone will buy them. Buyers then pick which impressions they wish to purchase using technologies like demand-side platforms. Those decisions are often made in real time based…

Read More

AMS – Amazon Marketing Service

What is AMS? AMS is a self-serve online advertising platform to promote the products available at amazon.in. E.g. HP Tablets can use AMS to drive more traffic towards their product thereby making more sale. Brand who does not have account in amazon may not be able to use AMS so the first step is to…

Read More