Decoding Data Management platform(DMP)

Data Management Platform: In a layman term, it’s a data warehouse, it’s a software that houses information and disseminates in a way that is useful to any business like agency, publisher. Agency now buy media across sites, exchanges and ad network, DMP help us to tie all this at one central place and help us…

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Google Display Network vs Programmatic

GDN vs Programmatic: S. No. Google Display Network Programmatic 1. GDN is an ad network, a product of google which has millions of sites as an inventory (these inventories are the same ones signed up to google Adsense) An automated media buying platform where inventory is huge, it has a collection of ad networks, ad…

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Static Click Tracker v/s Dynamic Click Tracker

What is a click tracker? A click tracker is a tagged landing page URL which helps to track the number of clicks happened on a banner, link, email, or any form of ad which is clickable. With the help of a click tracker, the success of an ad can be easily evaluated.   S No…

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How does an ad exchange make money?

What exactly is an Ad Exchange? An What is an ad exchange? is a big pool of ad impressions. Publishers put their Ad impressions into the pool hoping someone will buy them. Buyers then pick which impressions they wish to purchase using technologies like demand-side platforms. Those decisions are often made in real time based…

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AMS – Amazon Marketing Service

What is AMS? AMS is a self-serve online advertising platform to promote the products available at amazon.in. E.g. HP Tablets can use AMS to drive more traffic towards their product thereby making more sale. Brand who does not have account in amazon may not be able to use AMS so the first step is to…

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Ten reasons to invest in Online Advertising

It is the fastest growing medium than any other High penetration on all targets, especially in the youth segment. Wide coverage – It comprises of targets that are highly commercial as between 17 and 55, of middle and upper class, urban habitats, with high purchasing power, accustomed to new technologies and trends and prescribe consuming. Affinity – Internet is the…

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What is DTM-Dynamic Tag Management?

DTM is dynamic tag management, a tool by adobe to manage user generated tags perfectly. DTM was originally called SATELLITE which when acquired by adobe from search discovery was then termed as DTM. On their own words: Dynamic Tag Management allows marketers to not only quickly and easily manage tags but it also provides innovative…

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