Who are Brand Advocates?

Brand Advocates are those customers who promote the products of the company without any compensation. These consumers are loyal to the manufacturer and are willing to share their feedback about the products which are part of their daily routine. An advocate can be a celebrity, person well known in the society, permanent user of the…

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Augmented Reality in Advertising

Augmented Reality is integration of computer generated enhancements like audio, video, image with user’s real world which makes it more interactive. AR aims to combine the physical world with digital world by superimposing virtual elements on real environment. The term “Augmented” means to enhance or to make something better. So, simply put its an expansion…

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What is Digital Footprint?

The term “Footprint” usually refers to the impression of one’s foot which if followed can reveal the identity of a person. Similarly, digital footprints are the traces that one leave behind while using the internet. Some of these traces are shared intentionally whereas most of the others are done unknowingly. Each time you surf the…

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What is ads.txt? How does it work?

Programmatic Buying emerged as a revolution for advertising industry as it automated the buying and selling of ad inventory. It brought efficient way to serve right ad to the right customer. But as they say, each coin has two sides, even programmatic buying has. One side is the revolution that it brought, let’s know the…

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Crowdsourcing in Advertising

It’s been a decade now since Advertising industry first heard something known as ” Crowdsourcing”. But off late the businesses have been keen on capitalizing the benefits which it brings to the table. Crowdsourcing: To simply put, the term crowdsourcing means outsourcing the designated task to the undefined, unknown large pool of people, aiming to…

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What is Banner Blindness?

Banner Blindness is the tendency of web visitors to ignore the banner ads on websites consciously or unconsciously. This was first highlighted in 1988 via study “Banner Blindness: Web Searchers often miss obvious links” which was conducted by Jan Benway & David Lane. Factors causing Banner Blindness: The most obvious factor is the excessive amount…

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Quick 12 Points to check for traffic to be declared as BOT or SPAM

A little of technical skills will help you catch unusual traffic easily but the ones without technical skills can also do. All you need to do is watch the post analytics data insightfully and try to figure out a pattern in the traffic. The below 12 points will give you a clear idea on the…

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INTRODUCTION TO 247RTB

With the vision of “Providing cost effective and cross functional ad campaigns”, 247RTB integrates programmatic buying with real time bidding which enables their clients to achieve highly efficient and personalized advertising for their business. It’s one of the leading programmatic buying platforms with their headquarters based out of Tel-Aviv. Being a customer centric organization, they…

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Decoding Data Management platform(DMP)

Data Management Platform: In a layman term, it’s a data warehouse, it’s a software that houses information and disseminates in a way that is useful to any business like agency, publisher. Agency now buy media across sites, exchanges and ad network, DMP help us to tie all this at one central place and help us…

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Google Display Network vs Programmatic

GDN vs Programmatic: S. No. Google Display Network Programmatic 1. GDN is an ad network, a product of google which has millions of sites as an inventory (these inventories are the same ones signed up to google Adsense) An automated media buying platform where inventory is huge, it has a collection of ad networks, ad…

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