Psychographics In Marketing

Knowing your target audience is crucial for the success of any marketing campaign. With changing demands of consumers, it gets extremely vital to understand not only “who” your customer is but more importantly “why” they are your customers. As a brand, what is it that makes your consumers engage with you. This is where Psychographics…

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Do you know what is “Online Traffic Temperature”?

Turning potential customers into lead largely depends on how the brand builds the relationship with them. Brands need to understand that each visitor on the website doesn’t have the same knowledge about their products and they need to be targeted based on how familiar they are with the brand. Asking a first time visitor to…

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What is Viral Marketing?

Almost every day, we come across videos and images on social platforms which are being shared like crazy and are termed viral. This viral content spreads at a massive speed and has the potential of reaching a large group of people in a short duration. Marketers these days rely immensely on the feedback of their…

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Guerrilla Marketing

Guerrilla marketing is an inbound marketing strategy that aims to promote a brand by creating awareness among the audience without actually interrupting them. It’s an unconventional marketing which focuses on interacting with the potential buyers by establishing a more personal relationship with the assistance of a group of promoters which get the word out in…

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