What is Viral Marketing?

Almost every day, we come across videos and images on social platforms which are being shared like crazy and are termed viral. This viral content spreads at a massive speed and has the potential of reaching a large group of people in a short duration. Marketers these days rely immensely on the feedback of their…

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Guerrilla Marketing

Guerrilla marketing is an inbound marketing strategy that aims to promote a brand by creating awareness among the audience without actually interrupting them. It’s an unconventional marketing which focuses on interacting with the potential buyers by establishing a more personal relationship with the assistance of a group of promoters which get the word out in…

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