5 Things You Should Know About Digital Marketing

The digital age has changed the way things are done around us. Most businesses have shifted, integrated or added digital marketing to improve sales and revenue. Businesses that are technologically inclined and those that realize the importance of digital marketing are given the edge when it comes to innovation, strategic positioning and getting established in…

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Advertising A Hotel Online: How It Works?

One of the most effective ways to let people know about your property’s message is advertising your hotel online. With so many hotels advertising online, it’s crucial that you get into the market as well. Here’s a rundown of how you can have an effective online advertisement for your business. Build a working website When…

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What is Social Media Content Calendar? Why is it important?

Definition of social media content calendar? A content calendar is just like its name: a calendar that contains all the articles that will be published on social media. All the important dates are pre-highlighted with the topic of content that will go live on social media channels. Why do I need a content calendar? For…

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How to plan your Social Media Marketing?

Growth of the Internet has lead to a massive surge in user base on social platforms. With over 4 billion active users on Facebook, Twitter,  Instagram, YouTube, Whatsapp makes these platforms most preferred avenues for brands to advertise their products. In the current era of globalization, every brand is aiming to move to social channels for enhancing their…

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The Six Degrees of Digital Marketing Improvement

Every brand understands the need for prosperity in the digital realm. Whether the goal is to sell products, provide services or supply information to a specific audience, attracting the right people and convincing them to take the desired action(s) remains a goal of virtually every entity online. Arguably the only way to accomplish this is…

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Psychographics In Marketing

Knowing your target audience is crucial for the success of any marketing campaign. With changing demands of consumers, it gets extremely vital to understand not only “who” your customer is but more importantly “why” they are your customers. As a brand, what is it that makes your consumers engage with you. This is where Psychographics…

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Do you know what is “Online Traffic Temperature”?

Turning potential customers into lead largely depends on how the brand builds the relationship with them. Brands need to understand that each visitor on the website doesn’t have the same knowledge about their products and they need to be targeted based on how familiar they are with the brand. Asking a first time visitor to…

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What is Viral Marketing?

Almost every day, we come across videos and images on social platforms which are being shared like crazy and are termed viral. This viral content spreads at a massive speed and has the potential of reaching a large group of people in a short duration. Marketers these days rely immensely on the feedback of their…

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Guerrilla Marketing

Guerrilla marketing is an inbound marketing strategy that aims to promote a brand by creating awareness among the audience without actually interrupting them. It’s an unconventional marketing which focuses on interacting with the potential buyers by establishing a more personal relationship with the assistance of a group of promoters which get the word out in…

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