Attribution Model and its Types in Marketing

Does a buyer visit your blog or website and instantly make a purchase? Although this would be an ideal scenario but it rarely happens.  A customer traverse through multiple channels, interact with the brand on various platforms before finally buying the product.  Assessing the Return on Investment in this scenario can be tricky. It gets…

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Effective Strategies That’ll Help Improve the SEO Ranking of Your Website

Search engine optimization is the single most important factor in getting your website seen. If you have a business, you should be investing in SCO services. Now, the way in which one goes about optimizing your presence on a search engine determines whether or not it is effective. What good is it having an amazing,…

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5 Things You Should Know About Digital Marketing

The digital age has changed the way things are done around us. Most businesses have shifted, integrated or added digital marketing to improve sales and revenue. Businesses that are technologically inclined and those that realize the importance of digital marketing are given the edge when it comes to innovation, strategic positioning and getting established in…

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Advertising A Hotel Online: How It Works?

One of the most effective ways to let people know about your property’s message is advertising your hotel online. With so many hotels advertising online, it’s crucial that you get into the market as well. Here’s a rundown of how you can have an effective online advertisement for your business. Build a working website When…

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What is Social Media Content Calendar? Why is it important?

Definition of social media content calendar? A content calendar is just like its name: a calendar that contains all the articles that will be published on social media. All the important dates are pre-highlighted with the topic of content that will go live on social media channels. Why do I need a content calendar? For…

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How to plan your Social Media Marketing?

Growth of the Internet has lead to a massive surge in user base on social platforms. With over 4 billion active users on Facebook, Twitter,  Instagram, YouTube, Whatsapp makes these platforms most preferred avenues for brands to advertise their products. In the current era of globalization, every brand is aiming to move to social channels for enhancing their…

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Multilingual SEO Agencies Best Practices

SEO marketing is ultimately one of the best marketing areas every company should target. If you do it right, you will be sure to get long-term sustainable results. When hiring the best SEO agency for running campaigns in different markets, there is one factor you have to think about – multilingual SEO is a completely…

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5 Ways Advertisers Can Boost Their Creativity

Creativity is the key to exceptional advertising. Yet, churning out superb ideas day after day can be a difficult feat. However, as your job will rely on you to come up with original, engaging campaigns, you must find ways to trigger your imagination, or you might struggle to satisfy your many clients. To ensure you…

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Getting Your Website Noticed On Instagram

You probably have a website live already and you’ve been wondering how you can have it reach out to as many people as possible. By now, higher chances are that you know that social media is one of the best platforms people use to showcase their websites, online activities or the products and services they…

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The Six Degrees of Digital Marketing Improvement

Every brand understands the need for prosperity in the digital realm. Whether the goal is to sell products, provide services or supply information to a specific audience, attracting the right people and convincing them to take the desired action(s) remains a goal of virtually every entity online. Arguably the only way to accomplish this is…

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