Facebook vs Google Advertising, which platform to invest in online advertising?

We’ve recently heard that Facebook has overtaken Google and now exceeds more visits to your page. However, from a business owner perspective, the problem is what is the best place to invest your advertising budget to acquire new customers. Both platforms are PPC, which means you only get paid when someone clicks on our ad…

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How to increase CTR?

Definition: CTR is click through rate which is defined as the ratio between the number of clicks an ad(banner) gets to the number of times the ad(banner) is shown i.e. Impressions We all know High CTR is directly proptional to low CPC and thus High ROI which makes it important to give total attention. Once…

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Chrome Extensions for Ad operation

  GHOSTERY Tracking is often invisible, tools like these Firefox add-on aim to provide users with insight into the trackers they encounter on the web. It’s a best tool (extension) which tells about the third party tracking, widgets or web bugs embedded on the visited site. We can make use of this tool in live…

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50 CPM Network

There are so many CPM networks in the market, let’s have some at one place to judge which one is better and which one is not. The below networks have different requirements for publishers, some with high demands like 500,000 unique visitors while some with no requirements too. Name Link Ad4game http://ad4game.com/ AdCash http://www.adcash.com  AdPepper…

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How to choose an Ad Network?

Online advertising has grown like anything and so the number of Ad Networks has increased in the market. At times it becomes too difficult for an Advertiser to choose which Ad Network is the right network for their business success. Any wrong decision can directly or indirectly hurt their business so why not to be…

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Advantage of Rich Media Mobile Ads (RMMA)

To everything there is always profit and loss, similarly we have advantage and disadvantage of Rich Media ads, but let’s look at the positive side of new growing Rich Media units in mobile advertising. We are hearing rich media ads for unite long now but people around are still not much aware that how exactly…

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Mobile Marketing Awards List 2013 Finalized

The Mobile marketing Awards are organized by The Brainfood Store and Irish Marketing Journal and the awards are produced by Alchemy Event Management with an office at 4 Rogans Court, Patrick Street, Dun Laoghaire Co. Dublin on behalf of the organizers. Like every year this year also there were many entries for Mobile Marketing Award, out…

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Tighten Your Belt for BLACK FRIDAY!!

Here comes the black Friday again, joyful plus shopping days for people and money earning days for Businesses. It’s a day that comes after thanksgiving and is regarded as the beginning of the Christmas shopping season. There are some states in US which treats this day as public holiday calling it as “The Day After…

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Cookie-Less solution by DynAdmic!!

Technology is something that never stops in any field. In digital advertising audience targeting is majorly done by the use of cookie or by site or page scan which no doubt works great but the issue that is rising these days is about online privacy which is also a major concern that to be kept…

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20 Largest Ad Networks – 2013

Google Ad Network ATT Adworks AOL Advertising Real Media Group Genome Specific Media ValueClick Networks Casale Media – MediaNet RadiumOne Microsoft Media Network US Collective Display Exponential – Tribal Fusion Cox Digital Solutions Burst Media PulsePoint Vibrant Media Rocket Fuel AudienceScience Federated Media Technorati Media *Source : ComScore SHARE USING SOCIAL BOOKMARKS…

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