Rise of TIK TOK

Tiktok has emerged as the fastest growing social media platforms. Until a couple of years back, any discussion regarding social media would feature Facebook, Instagram, Twitter, Pinterest. But today there is one more that would certainly feature in that discussion, it’s Tiktok. It is rising up the charts at an astonishing pace. Let’s look at…

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Best SEO Tools for Beginners

Search Engine Optimization (SEO) has become an integral part of contemporary Internet marketing. You could be running a virtual business/store/blog. It does not matter. If you wish to welcome more visitors to your website, ensure that its search engine rankings remain at the top always.  Now, as a novice, you might require some help. Therefore,…

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25+ Writing Tools to Take Your Content From Good to Great

Billions of websites are fighting for the attention of potential readers and subscribers through the content they publish. Billions of new material are published every day. This is a very complex, but at the same time effective way to compete. Therefore, in this article, we decided to collect the most useful tools, the use of…

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Instagram Advertising v/s Facebook Advertising

Introduction Instagram came into existence in 2010 and today has a user-base of 1 billion users. In 2012, it was acquired by Facebook founder Mark Zuckerberg. Facebook was launched in 2004 and has grown to become the largest social media platform. It has an active user-base of 2.1 billion. User Behaviour & Engagement Users are…

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Attribution Model and its Types in Marketing

Does a buyer visit your blog or website and instantly make a purchase? Although this would be an ideal scenario but it rarely happens.  A customer traverse through multiple channels, interact with the brand on various platforms before finally buying the product.  Assessing the Return on Investment in this scenario can be tricky. It gets…

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Effective Strategies That’ll Help Improve the SEO Ranking of Your Website

Search engine optimization is the single most important factor in getting your website seen. If you have a business, you should be investing in SCO services. Now, the way in which one goes about optimizing your presence on a search engine determines whether or not it is effective. What good is it having an amazing,…

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5 Things You Should Know About Digital Marketing

The digital age has changed the way things are done around us. Most businesses have shifted, integrated or added digital marketing to improve sales and revenue. Businesses that are technologically inclined and those that realize the importance of digital marketing are given the edge when it comes to innovation, strategic positioning and getting established in…

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Advertising A Hotel Online: How It Works?

One of the most effective ways to let people know about your property’s message is advertising your hotel online. With so many hotels advertising online, it’s crucial that you get into the market as well. Here’s a rundown of how you can have an effective online advertisement for your business. Build a working website When…

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What is Social Media Content Calendar? Why is it important?

Definition of social media content calendar? A content calendar is just like its name: a calendar that contains all the articles that will be published on social media. All the important dates are pre-highlighted with the topic of content that will go live on social media channels. Why do I need a content calendar? For…

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How to plan your Social Media Marketing?

Growth of the Internet has lead to a massive surge in user base on social platforms. With over 4 billion active users on Facebook, Twitter,  Instagram, YouTube, Whatsapp makes these platforms most preferred avenues for brands to advertise their products. In the current era of globalization, every brand is aiming to move to social channels for enhancing their…

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