Ten reasons to invest in Online Advertising

It is the fastest growing medium than any other High penetration on all targets, especially in the youth segment. Wide coverage – It comprises of targets that are highly commercial as between 17 and 55, of middle and upper class, urban habitats, with high purchasing power, accustomed to new technologies and trends and prescribe consuming. Affinity – Internet is the…

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How to choose an Agency?

One of the most important decisions for an advertiser when launching an advertising campaign is choosing the agency. Not because there are better or worse, but because there are more appropriate agencies for a particular advertiser, for a particular company or a particular product or service. Selection steps to follow: Definition: Defining the profile of…

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What is Campaign briefing and it’s Important elements

What is Campaign briefing? The briefing is a basic document of work that the client share with the agency, the brief reflects the important elements of the marketing plan. It’s the indication or starting point that allows the agency to start working on the campaign However, many times the briefing is conducted by the agency…

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FireFox new ad unit drops off!

Very few knew about the new ad slot that Mozilla offered in Firefox though this new unit was announced in early 2014 and was live by end of the same year. The unit was called as “Sponsored Tile” which appeared in the new tab of the browser as shown below: After the Mozilla has stopped…

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What is DTM-Dynamic Tag Management?

DTM is dynamic tag management, a tool by adobe to manage user generated tags perfectly. DTM was originally called SATELLITE which when acquired by adobe from search discovery was then termed as DTM. On their own words: Dynamic Tag Management allows marketers to not only quickly and easily manage tags but it also provides innovative…

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What is Conversion?

The tracking of successful completion of any action on a website by the user, like purchase, sign-up, or any action which is considered as a final goal for the client. Definition of a Conversion: A conversion is an action that a person takes on the website such as clicking on a particular button, filling a…

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Flash vs HTML5

Size: HTML5 Ads are measured as file size in whole including the back up images, click tags/codes and other including files whereas Flash ads weight limit is based on the creative size only. Thus, HTML5 ads are heavy in size and can be around 100Kb +. Optimization: Flash automatically provides optimization for codes/assets and compiles…

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What is and How does an Ad Blocker work?

What is Ad blocking? Ad blocking is no technology or functionality it’s just about blocking of ads by the user if he is not interested to see any ad when he or she visits to any website. To understand ad blocking functionality let’s know the product called adblock plus which helps user block ads for…

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“Why to do online advertising campaigns”? – Still not sure!!

There could me many reason to satisfy your doubt on online advertising, let us know them all – • Best value for money – The digital media and online advertising guarantees lower costs because there are no associated costs to the production of brochures, advertisements and other materials compared to the traditional advertising. • The…

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How to advertise on Facebook and Twitter?

Facebook: For advertising on Facebook , visit your business Facebook page in the Admin Panel, click on “Ads Manager” button (top right). Here you can set a budget and create your ads. Once you’re done, your ad will now be launched. This ad is very simple and basic one. However, if you want a more…

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