How to check Mobile Ad Tracking using Charles?

We have generally seen a lot of discrepancy with mobile ads, sometimes we don’t even get to see numbers recorded – To all this reason could be many but the primary one is whether the trackers are firing perfectly and at right time. To do this we need to sync mobile with desktop and run…

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Discrepancy Between Omniture and Google Analytics

We run so many campaigns basis CPV (cost per visits) deals and face so much questions concerning the discrepancy between omniture and GA numbers. It is generally seen that omniture always reports less number then GA which raises an alarm to the publishers or networks running CPV campaigns. But the bigger concern here is why…

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Google Analytics v/s Omniture

Comparing Omniture and Google Analytics is not really apt as both serves the site analysis purpose but Omniture stands at a different league providing several advanced segmentation whereas GA gives the basic plus some advanced tracking which is of course covered by Omniture too. But though people have this common question in mind, let’s cover…

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COST1ACTION – The Best Performance CPA/Affiliate Network

COST1ACTION is one of the best performance CPA/Affiliate Network serving high quality CPA/CPL/CPS performance based conversions, and also CPI, CPD offers with high payouts than any other CPA networks, they have Exclusive Incentive/Non-Incentive Offers that you will not find in any other CPA network, Cost1Action can ensure the quality conversion to the advertisers with servile…

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What is First Party, Second Party And Third Party Data?

First Party Data: Who other can be first within different parties then you yourself, YES first party data is YOUR data and the data can include of all the user data e.g. Behavior, Demo, Interests, etc. These are the cookie based data that you collect from your own website which can later be used to…

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Future of media planning and sales?

Almost two years from now, the scenario won’t remain the same as it is in online media today, commencement of automation in the media will also bring drastic changes, technology has always been the game changer so why not in media. So yes be ready for the change coming in as we need to strategize…

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Well Known DSPs

Google Invite Media: Invite Media is a high impact demand-side platform that enables advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize online media. Buyers can use Invite Media’s technology to set up and manage automated strategies to help facilitate intelligent buying across all major sources of real-time bidded inventory,…

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What is Native Advertising?

Definition: Native Advertising was first proposed by Fred Wilson saying it is not a form of advertising but a marketing concept. In short, native ad is “a special kind of media forms designed to allow advertising to become part of the content.” It is an ad on a website or platform while maintaining the format…

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Custom Audience Targeting on Facebook

Custom Audience targeting on Facebook is by which you can reach to specific customers by showing ads to the people you know direct or through 3rd parties like Email addresses, phone numbers, iOS IDFAs, FB user IDs, App user IDs, users on your website, app. Using Custom Audiences and objective-based ad buying, businesses can: Message…

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