Quick five points for VAST v/s MRAID

VAST full form is “Video Ad Serving Template” whereas MRAID full form is “Mobile Rich Media Ad Interface Definitions” VAST is used as a standard for video player whereas MRAID is used as a standard for mobile rich media (video) advertising This standard defines the communication between the video player and the ad server which…

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What issues one faces while setting up or during an ad campaign?

The issues faced are: Understanding of third party tags i.e. one should have clarity on the code and where the macros has to be used, otherwise that will lead to reporting issue w.r.t publishers, placement of the ad tag should be properly managed i.e. where the ad has to be appear, alignment may lead to…

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How does an ad exchange make money?

What exactly is an Ad Exchange? An ad exchange is a big pool of ad impressions. Publishers put their Ad impressions into the pool hoping someone will buy them. Buyers then pick which impressions they wish to purchase using technologies like demand-side platforms. Those decisions are often made in real time based on information such…

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AMS – Amazon Marketing Service

What is AMS? AMS is a self-serve online advertising platform to promote the products available at amazon.in. E.g. HP Tablets can use AMS to drive more traffic towards their product thereby making more sale. Brand who does not have account in amazon may not be able to use AMS so the first step is to…

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Ten reasons to invest in Online Advertising

It is the fastest growing medium than any other High penetration on all targets, especially in the youth segment. Wide coverage – It comprises of targets that are highly commercial as between 17 and 55, of middle and upper class, urban habitats, with high purchasing power, accustomed to new technologies and trends and prescribe consuming. Affinity – Internet is the…

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How to choose an Agency?

One of the most important decisions for an advertiser when launching an advertising campaign is choosing the agency. Not because there are better or worse, but because there are more appropriate agencies for a particular advertiser, for a particular company or a particular product or service. Selection steps to follow: Definition: Defining the profile of…

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What is Campaign briefing and it’s Important elements

What is Campaign briefing? The briefing is a basic document of work that the client share with the agency, the brief reflects the important elements of the marketing plan. It’s the indication or starting point that allows the agency to start working on the campaign However, many times the briefing is conducted by the agency…

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FireFox new ad unit drops off!

Very few knew about the new ad slot that Mozilla offered in Firefox though this new unit was announced in early 2014 and was live by end of the same year. The unit was called as “Sponsored Tile” which appeared in the new tab of the browser as shown below: After the Mozilla has stopped…

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What is DTM-Dynamic Tag Management?

DTM is dynamic tag management, a tool by adobe to manage user generated tags perfectly. DTM was originally called SATELLITE which when acquired by adobe from search discovery was then termed as DTM. On their own words: Dynamic Tag Management allows marketers to not only quickly and easily manage tags but it also provides innovative…

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What is Conversion?

The tracking of successful completion of any action on a website by the user, like purchase, sign-up, or any action which is considered as a final goal for the client. Definition of a Conversion: A conversion is an action that a person takes on the website such as clicking on a particular button, filling a…

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