15 Reasons why you should use the Power Editor to create Facebook ads

Power editor has multiple reasons over Facebook advertising manager. Let’s go through the 15 Reasons why you should use the Power Editor to create Facebook ads. Always have the latest features: As soon as Facebook announces new features related to advertising, they are available to advertisers in the Power Editor. Frequently changes and extensions follow…

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Important 10 techniques to increase your CTR on Twitter

If you are one of the many people who manage Twitter accounts to promote their content, then you will know that there are two main issues that need to be addressed in order to reach your audience. One of them is to try to have more Twitter followers since this is what multiplies your possibilities…

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Working of a Search Engine

Search engines especially Google Search has become an integral part of our lives. Be it professionally, where we need search engines to have answers for all our daily work queries or even personally where we search all sorts of different stuff. Since the advancement of the internet era, Search Engines has been the most powerful…

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The New Age Couch Potato

The couch potato is considered to be a slang used for a person whose recreation consist watching Television. Not much has changed in a life of couch potato like me expect mode of the device changed from television to Mobile. It’s a long journey from “Bina TV“ Wala India to “Digital TV” Wala India. Younger…

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Decoding Data Management platform(DMP)

Data Management Platform: In a layman term, it’s a data warehouse, it’s a software that houses information and disseminates in a way that is useful to any business like agency, publisher. Agency now buy media across sites, exchanges and ad network, DMP help us to tie all this at one central place and help us…

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Google Display Network vs Programmatic

GDN vs Programmatic: S. No. Google Display Network Programmatic 1. GDN is an ad network, a product of google which has millions of sites as an inventory (these inventories are the same ones signed up to google Adsense) An automated media buying platform where inventory is huge, it has a collection of ad networks, ad…

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How to upload HTML5 creative in doubleclick campaign manager (DCM)?

HTML5 creative upload steps in doubleclick campaign manager (DCM) After the HTML 5 creative took over the flash ads, all the rich media creatives are trafficked in HTML format only. Let’s know the step-wise process to create HTML 5 ad unit in DCM. Checklist: HTML5 files should be in .zip or .adz format which should…

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Vast Tag Example!

VAST tags are generally used in XML format, below we will the tree structure of a VAST tag. Definition of XML – Version, file, etc. <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>…</VAST> Parent or Root element: <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″><Ad id=”306848238″>…</Ad> </VAST> Sub Elements: <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>|<Ad id=”000000000″> <InLine> <AdSystem>DCM</AdSystem> <AdTitle>In-Stream Video</AdTitle> <Error>…</Error> <Impression>…</Impression> <Creatives>…</Creatives> <Extensions>…</Extensions> </InLine> </Ad> </VAST> Sub-Element: Impression: The below helps to track the number…

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Do You Trust Online Advertising? POLL!

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Advertiser Checklist for Real Time Advertising

The buzz may be too much around but the real fact is that real time advertising is not for all advertisers. Test budget could be fine but before spending the complete budget on it, there should be some check done before diving into it. Below are the checklists an advertiser should always look for: Is Display…

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