Google Display Network vs Programmatic

GDN vs Programmatic: S. No. Google Display Network Programmatic 1. GDN is an ad network, a product of google which has millions of sites as an inventory (these inventories are the same ones signed up to google Adsense) An automated media buying platform where inventory is huge, it has a collection of ad networks, ad…

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How to upload HTML5 creative in doubleclick campaign manager (DCM)?

HTML5 creative upload steps in doubleclick campaign manager (DCM) After the HTML 5 creative took over the flash ads, all the rich media creatives are trafficked in HTML format only. Let’s know the step-wise process to create HTML 5 ad unit in DCM. Checklist: HTML5 files should be in .zip or .adz format which should…

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Vast Tag Example!

VAST tags are generally used in XML format, below we will the tree structure of a VAST tag. Definition of XML – Version, file, etc. <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>…</VAST> Parent or Root element: <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″><Ad id=”306848238″>…</Ad> </VAST> Sub Elements: <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>|<Ad id=”000000000″> <InLine> <AdSystem>DCM</AdSystem> <AdTitle>In-Stream Video</AdTitle> <Error>…</Error> <Impression>…</Impression> <Creatives>…</Creatives> <Extensions>…</Extensions> </InLine> </Ad> </VAST> Sub-Element: Impression: The below helps to track the number…

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Do You Trust Online Advertising? POLL!

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Advertiser Checklist for Real Time Advertising

The buzz may be too much around but the real fact is that real time advertising is not for all advertisers. Test budget could be fine but before spending the complete budget on it, there should be some check done before diving into it. Below are the checklists an advertiser should always look for: Is Display…

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Static Click Tracker v/s Dynamic Click Tracker

What is a click tracker? A click tracker is a tagged landing page URL which helps to track the number of clicks happened on a banner, link, email, or any form of ad which is clickable. With the help of a click tracker, the success of an ad can be easily evaluated.   S No…

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Quick five points for VAST v/s MRAID

VAST full form is “Video Ad Serving Template” whereas MRAID full form is “Mobile Rich Media Ad Interface Definitions” VAST is used as a standard for video player whereas MRAID is used as a standard for mobile What is Rich Media (video) advertising This standard defines the communication between the video player and the ad…

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What issues one faces while setting up or during an ad campaign?

The issues faced are: Understanding of third party tags i.e. one should have clarity on the code and where the macros has to be used, otherwise that will lead to reporting issue w.r.t publishers, placement of the ad tag should be properly managed i.e. where the ad has to be appear, alignment may lead to…

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How does an ad exchange make money?

What exactly is an Ad Exchange? An What is an ad exchange? is a big pool of ad impressions. Publishers put their Ad impressions into the pool hoping someone will buy them. Buyers then pick which impressions they wish to purchase using technologies like demand-side platforms. Those decisions are often made in real time based…

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AMS – Amazon Marketing Service

What is AMS? AMS is a self-serve online advertising platform to promote the products available at amazon.in. E.g. HP Tablets can use AMS to drive more traffic towards their product thereby making more sale. Brand who does not have account in amazon may not be able to use AMS so the first step is to…

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