What is App Deep Linking and why Marketers should know the importance of App Deep Linking?

With over 70% of the total internet traffic being mobile driven,  advertisers have been keen to improve upon the user experience when it comes to advertising products on mobile apps. With bill-boards and other conventional marketing tactics losing its charm and being ignored by the users,  marketers were in a desperate  need of something which…

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Gamification in Marketing

Brands on social media are constantly looking for unique ideas to engage their target audience. Gone are the days when mere presence on social media was sufficient to attract the customers. In this era of digitization, everyone has existence on social media so brands need to come up with a strategy which stands out and compel…

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What exactly is a #hashtag?

Hashtag provides a way to categorize the content on social media.  Users can find the relevant information by searching with the keyword which the hashtag contains. You can start a new conversation and have others join in or you can look for any existing discussion and become a part of it. One can get regular…

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Do you know what is “Online Traffic Temperature”?

Turning potential customers into lead largely depends on how the brand builds the relationship with them. Brands need to understand that each visitor on the website doesn’t have the same knowledge about their products and they need to be targeted based on how familiar they are with the brand. Asking a first time visitor to…

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What is Content Marketing?

With the advancement in technology, the behavior of customer has also changed drastically. Gone are the days when we had to walk in the store to actually seek information about a product. With the growth of the internet, users perform their own research; look for online feedbacks before deciding what product they want. Content marketing…

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What is Viral Marketing?

Almost every day, we come across videos and images on social platforms which are being shared like crazy and are termed viral. This viral content spreads at a massive speed and has the potential of reaching a large group of people in a short duration. Marketers these days rely immensely on the feedback of their…

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Guerrilla Marketing

Guerrilla marketing is an inbound marketing strategy that aims to promote a brand by creating awareness among the audience without actually interrupting them. It’s an unconventional marketing which focuses on interacting with the potential buyers by establishing a more personal relationship with the assistance of a group of promoters which get the word out in…

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Seven Important METRICS that should be focused in Mobile Apps

Active users:The most important metric to know for your app is the active users of your application. The trust is downloading an application is the easiest part but getting the user retained to your app is much tougher. It is for this reason that we must consider both monthly active users i.e. MAU and daily…

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Five recommended Remarketing Lists?

Once you understand how remarketing campaign can help and make your campaigns more effective, it is now important that you should know how to create remarketing lists and what all list are important to have when running a remarketing campaign. It is a clear fact, what can make our remarketing take off and give us…

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