Instagram Advertising v/s Facebook Advertising

Introduction Instagram came into existence in 2010 and today has a user-base of 1 billion users. In 2012, it was acquired by Facebook founder Mark Zuckerberg. Facebook was launched in 2004 and has grown to become the largest social media platform. It has an active user-base of 2.1 billion. User Behaviour & Engagement Users are…

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What is Social Media Content Calendar? Why is it important?

Definition of social media content calendar? A content calendar is just like its name: a calendar that contains all the articles that will be published on social media. All the important dates are pre-highlighted with the topic of content that will go live on social media channels. Why do I need a content calendar? For…

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How to plan your Social Media Marketing?

Growth of the Internet has lead to a massive surge in user base on social platforms. With over 4 billion active users on Facebook, Twitter,  Instagram, YouTube, Whatsapp makes these platforms most preferred avenues for brands to advertise their products. In the current era of globalization, every brand is aiming to move to social channels for enhancing their…

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